The Confidential Secrets of Afrikaans Essay Topics Grade 12 Discovered

The Confidential Secrets of Afrikaans Essay Topics Grade 12 Discovered New Step by Step Roadmap for Afrikaans Essay Topics Grade 12 Even in the event that you give an outstanding speech, it's going be more difficult to continue to keep your audience interested should they feel like they already understand what you're likely to say. Sure, with this kind of a huge selection of topics to select from, picking just one may be challenging. In most instances, you will need to think of a topic which will enable other people to realize your viewpoint, and telling them to think that what you write is true. To be certain you are on the most suitable way you require help in writing your paperwork. Type of Afrikaans Essay Topics Grade 12 Finding out how to sew on paper isn't difficult, if you know a few tricks and suggestions. Start here will provide you with some ideas, and also how you are able to find the most from EasyAfrikaans. Next, you must consider the method on how you need to relay it to your readers. Easy Afrikaans will enable you to begin to learn the Afrikaans language. When you first start to learning Afrikaans (or another language) it can be tricky to understand where to start. Likewise don't neglect to look at the remainder of our other lessons listed on Learn Afrikaans. To defend your subject, you might recall the effect of overloaded schedule on college grades. To help students just like you find debatable topics, we've gathered a vast range of ideas on various subjects and academic levels. So, the very first mission must be to receive all the material together. Even though it's common, student has to acquire right to become great grades. The Number One Question You Must Ask for Afrikaans Essay Topics Grade 12 You're extremely intelligent and you're an outstanding speaker. Well, first, you will want to find good persuasive speech topics. Inspiration to make your own advertising or media argumentative essay topics isn't tough to discover. Your specific ideas and opinions in the paper has to be supported with arguments. As an illustration, if you don't have enough time to do a right research and publish an essay, you can use custom essay writing service. Sexist advertising ought to be banned 11. Persuasive essays are an excellent means to encourage the reader to check at a particular topic in a different light. An academic essay ought to have an argument. Moral argumentative essay topics are a few of the simplest to get carried away with. Occasionally, selecting an excellent argumentative essay topics will be quite tough. If you're hunting for genuine essay writing help assistance, you have arrived at a proper location. At the exact same time, it's a fantastic persuasive essay idea. So far as essay structure goes, a 4 or 5 paragraph essay based on the number of points you might want to argue is a superb start. As soon as you settle on the subject and pick the position on which you will base your essay, the remainder of the job can then begin. You don't need to acquire super technical with legal argumentative essays, but make sure to do your homework on what the present laws about your favorite topic actually say. Following that, you must, naturally, state clearly the reference you had used or the arguments which other respective or eligible authors had made. Listed here are the most critical elements of the practice of picking essay writing topics. Hence, if you are going to stick to the preceding suggestions then you'll have the ability to compose your argumentative persuasive essay in virtually no time.

William Shakespeare s Romeo And Juliet - 1492 Words

Deshal Desai Professor: Thomas Gilligan EN 358 29 July 2016 Romeo and Juliet The play Romeo and Juliet, by William Shakespeare, is known for its romantic tragedy between two star-crossed lovers and whose families are each other s enemies. The outcome of their own family’s enemy brings the death of the lovers. With all of the deaths, who is truly to blame for Romeo and Juliet s deaths? Friar Lawrence is most to blame for many obvious, yet overlooked reasons. If we look at some unusual situations, there are some more people we can point at. They are the Montagues and the Capulets, Mercutio, Nurse and Romeo-Juliet themselves. The family feud also creates distance between Romeo and Juliet. If there had not been a family feud, there would have been no need for Romeo and Juliet to hide their love. Likewise, Friar Lawrence would not have had to devise a plan to help the couple escape. The both families realize the error of their ways a little too late. Mercutio can also be blamed for Romeo and Juliet’s death. He was the one who took Romeo to the ball. He also sometimes made a life struggle for Romeo, because he always kept mocking and never thought before speaking anything. He kept teasing Romeo with Roseline, which made Romeo’s blood boil. Because of Mercutio’s such behavior he made the feud between the families worse. This is where Mercutio pushes Tybalt of Capulet into fighting. At first, Romeo refuses to fight with Tybalt as he is the cousin of Juliet. But Mercutio, seeingShow MoreRelatedWilliam Shakespeare s Romeo And Juliet1287 Words   |  6 PagesLizzy Baginski English Composition 2 Mr. Spera March 10, 2015 Romeo and Juliet Research Paper The movie Romeo and Juliet is a modern classic film that took place in 1996. Overall this is a timeless story that everyone should go and watch. This movie has an intriguing plot line that tells the story of two feuding families, The Montagues and The Capulets, and how the children of these two different families fall in love. The two children overcome various obstacles such as hiding their chemistry fromRead MoreWilliam Shakespeare s Romeo And Juliet 966 Words   |  4 Pages Beauty Over Gold â€Å"Beauty provoketh thieves sooner than gold.--William Shakespeare, 1623. In his book As You Like It, William Shakespeare pointed out the supremacy of love rather than the want of gold and wealth. Truly, beauty is more important to thieves than wealth. Many of the thieves in this world would rather have an elegant woman than to obtain precious rubies. After all, what good is a prosperous man if he doesn’t have a charming woman? Two famous men grab my attention who didn’t fear forRead MoreWilliam Shakespeare s Romeo And Juliet Essay1024 Words   |  5 PagesRomeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. The plot is based on an ItalianRead MoreWilliam Shakespeare s Romeo And Juliet1124 Words   |  5 PagesThe play Romeo and Juliet is a tragedy written by William Shakespeare early in his career about two young star-crossed lovers whose deaths ultimately reconcile their feuding families. It was among Shakespeare s most popular plays during his lifetime and, along with Hamlet, is one of his most frequently performed plays. Today, the title characters are regarded as archetypal young lovers. Romeo and Juliet belongs to a tradition of tragic romances stretching back to antiquity. Its plot is based onRead MoreWilliam Shakespeare s Romeo And Juliet861 Words   |  4 Pagesgreatly shown in the play Romeo and Juliet by William Shakespeare. It was love at first sight with Romeo Montague and Juliet Capulet. Meeting at a party and falling in love to get married without even spending quality time with each other. Romeo and Juliet couldn t tell there parents because the Capulets and Montagues are long term rivals. Both Romeo and Juliet had to find different ways and excuses to make this marriage work. A big problem was developed. Romeo kills Juliet s cousin and is banishedRead MoreWilliam Shakespeare s Romeo And Juliet1770 Words   |  8 Pagesof Romeo and Juliet. The story of two destined lovers who were killed by their own doing. But what if they weren t two destined lovers who got unlucky, but doomed partners that were never going to have a good-life to begin with.William Sha kespeare gives us a view of early signs of gang conflict in the early age of Verona, Italy. He gives us a perspective of the norms and customs of Italy during the Setting of William Shakespeare s most famous story. Romeo and Juliet, by William Shakespeare, givesRead MoreWilliam Shakespeare s Romeo And Juliet1616 Words   |  7 Pageslove can also cause some of life s most controversial battles. These battles could stem from lack of patience, disagreement of moral values, and in some cases, an absence of attraction overall. In Romeo and Juliet by William Shakespeare, the issues that drive Romeo Montague and Juliet Capulet s to each of their dreadful misfortunes are inevitable. When it comes to many of Shakespeare s plays, Aristotle s theory is used to describe them as tragedies. Romeo and Juliet is known by many as a tragedyRead MoreWilliam Shakespeare s Romeo And Juliet1264 Words   |  6 Pagestheater-going public the most important dramatist in English literature, Shakespeare oc cupies a well-known position in the world of talented authors. His canon contains thirty-seven plays, written in the late sixteenth and early seventeenth centuries. Additionally, throughout the years, they continue to sustain critical attention, with the majority of his works circling tragedies, one being Romeo and Juliet. William Shakespeare s Romeo and Juliet speaks to the timeless appeal of star-crossed lovers. Their loveRead MoreWilliam Shakespeare s Romeo And Juliet924 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragedy that follows the so-called love of two teenagers. The two fall in love at a masked ball and have a secret marriage. Throughout the play, their actions show how ridiculous love is, and how it is a danger to anyone who become twisted in its choking grasp. However, in the death of the youth and survival of the elders, an alternative explanation for the tragic events may be found. Although Shakespeare seems to be mocking love throughout the play, itRead MoreWilliam Shakespeare s Romeo And Juliet967 Words   |  4 Pagesof ‘Romeo and Juliet’ written by William Shakespeare. Shakespearean time was between the middle Ages and the Industrial Revolution and it was branded by religious changes. William Shakespeare is widely known as the greatest dramatist of all time. Born April 1564, Shakespeare’s play ‘Romeo and Juliet’ is no doubt one of his most famous pieces. ‘Romeo and Juliet’ was first published in 1597 and its tragic story of banned love still captures the creativity of its audience today. ‘Romeo and Juliet’, although

Jane Eyre’s First Days at Lowood Essay Sample free essay sample

Throughout her first yearss at the Lowood Instution. Jane Eyre finds many surprising elements about her new place and the people in its community. She finds herself non merely to be in rough conditions in this school. but besides to be ill-fed. overworked and forced to pay attending and obey during eternal discourses. The difference between the misss here and her cousins back at Gateshead is besides something that she takes great notice of and finds instead interesting. Most significantly for Jane. through befriending one of her more curious schoolmates. Helen Burns. she is exposed to another manner of get bying with life. a manner that explains to her why the misss here are so obedient and mentally strong. First of all. the life conditions at the Lowood establishment are non precisely of the highest quality. The kiping Chamberss one could state were the worst topographic point ; â€Å"when I laid down I glanced at the long rows of beds. We will write a custom essay sample on Jane Eyre’s First Days at Lowood Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page each of which was rapidly filled with two residents ; in 10 proceedingss the individual visible radiation was extinguished. and amidst silence and complete darkness I fell asleep† . The Chamberss are big. crowded but soundless and wholly dark. in topographic points like these you have no personal infinite and the fact that all of these people are complete aliens to Jane adds even more to the feeling of uncomfortableness and insecurity. Despite being uncomfortable and insecure the feeling that grabs Jane the most is the cold ; â€Å"a lament north-east air current. whistling through the crannies of our sleeping room windows all dark long. had made us shudder in our beds. and turned the contents of the pitchers to ice† . This shows that there is a batch of illness and disease distributing about Lowood Institution as all the misss are stop deading at dark. If the nutrient at Lowood is good. there is non plenty. If the nutrient at Lowood is perfectly atrocious. there is excessively much of it. The repasts of her first yearss consist of burnt porridge and unusual meats assorted and cooked together with murphies ; â€Å"Ravenous. and now really weak. I devoured a spoonful or two of my part without thought of its gustatory sensation ; but the first border of hungriness blunted. I perceived I had got in manus a nauseating muss ; burnt porridge is about every bit bad as icky murphies ; famine itself shortly sickens over it† . When nutrient becomes this bad people will merely non eat it. In conditions like this. with illness all about due to cold darks. adequate nutrient is the lone thing that is contending the disease. without this nutrient the illness will take over and distribute like a wild fire. However. there is one instructor that is different from the others. Miss Temple. she does non merely gain that nutrient like this is non comestible but she besides does something about it which comes as a surprise to the remainder of the staff. Miss Temple provides a good 2nd repast to do up for the last 1. which Jane feels really happy about and decides that this is her favorite instructor so far. Miss Temple is the uneven one out of the staff members. she is the nice and sort instructor while the remainder are rigorous and even cruel. One of the more utmost instances is Miss Scatcherd who is their history instructor. Jane notices that her new friend. Helen Burns. is particularly bullied by this instructor ; â€Å"Burns. you are standing on the side of your shoe ; turn your toes out immediately† . â€Å"Burns. you poke your mentum most unpleasantly ; pull it in† and â€Å"Burn. I insist on your keeping your caput up ; I will non hold you before me in that attitude† . Jane is surprised by how tough Helen Burns and the other misss are. as they keep wholly soundless and obedient while they’re being mocked for the most crackbrained grounds. Had these misss been her cousins they would likely hold weeped and been broken in a affair of yearss. Miss Scatcherd decides to utilize a rod of bundled branchlets tied together at one terminal to crush some sense in to Helen. to Jane’s surprise she does non shed even one bantam tear during the procedure. Jane rapidly discovers the most important thing to her endurance in the Lowood Institution. though she might non believe in it at first. She finds this out due to her involvement in Helen’s stamina and asks her personally why she finds it fair that the instructors can handle her this manner. Before holding this conversation Jane strongly believes that it is a natural act to defy those who punishes unjustly. Helen believes rather the antonym ; â€Å"I can so unfeignedly forgive the first while I abhor the last: with this credo retaliation neer worries my bosom. debasement neer excessively deeply disgusts me. injustice neer crushes me excessively low: I live in composure. looking to the terminal. † As smart as Helen is in Jane’s eyes. she finds her spiritual ways of get bying with life really interesting and that it would assist really much to believe the same. visual perception as she is really new and needs to both ignore all the bad occurences and at the same cl ip adapt rapidly to her new place.

Sunni vs Shia Essays - Islam, Shia Islam, Hadith, Sunnah, Ali

Sunni vs Shi'a One of the most important periods in Islam is the division between Sunnis and Shi'as. Sunnis and Shi'as are very similar, but some of their practices and beliefs counteract the other. These differences are derived from different interpretations and point of view. The split originated from the death of Prophet Muhammad. Different people had different interpretations of wh o should be the next leader. At first, Sunni and Shi'a was only a matter of who the next leader should be. However, as time went by, Shi'a began to show a preference for Hadith and Sunnah literature. Credited to the Prophet's family and close links. The Sunnis consider any Hadith and Sunnah credited to any of the 12000 companions to be valid. Also, all Muslims must pray 5 times a day, but Shi'a practice permits praying in only 3 intervals. There is also a significant different in the layout of the religious leadership. In Shi'a tradition, the most learned emerge as spiritual leaders. However, there is no such hierarchy in Sunni Islam. But, Sunnis and Shi'as are more similar than it appears to be. They both share the fundamental Islamic beliefs and religious scriptures. Also, they follow the five pillars of Islam.

History of Scandinavian Airlines

History of Scandinavian Airlines Introduction The Scandinavian Airlines is also known as SAS. The company was initially referred to as Scandinavian Airlines System and it is the main carrier in three countries, Denmark, Sweden and Norway.Advertising We will write a custom report sample on History of Scandinavian Airlines specifically for you for only $16.05 $11/page Learn More Headquartered in Sigtuna, Sweden, SAS operates in at least thirty countries, with an outstanding international performance and record (Helterlin Ramalho, 2007). Its number of aircrafts is approximated to be 198, which operate to 176 destinations in the world. The company is also among the oldest carriers, having been established in 1940s as a group of three national airlines, which included DNL from Norway, DDL of 1918 from Denmark and ABA founded in Sweden in 1924 (Bhardwaj, 2010). This report gives an analysis of the Scandinavian Airlines with regard to a wide range of business aspects. Of great significance in thi s report will be the major focus on SAS marketing strategies that have propelled the company to its current business niche in a competitive flying business. What is its secret? To answer this question, the report synthesizes the company’s major product lines and its market segmentation in meeting the needs of customers. Since customer satisfaction and segmentation are essential business principles, the report further explores the design, management and promotion of its products in order to realize the intended purpose throughout its operations as a flag carrier in the above mentioned three countries. In other segments, the report will give details on how SAS manages its public image and the management approach in winning the confidence and loyalty of its customers beyond what it can offer. The concluding section of the report will cover several recommendations that are necessary for SAS to remain a major carrier in over thirty countries around the world.Advertising Lo oking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More SAS history As mentioned above, the Scandinavian Airlines company began in 1946 in Denmark before it merged with several companies from other countries through business partnerships, with the merger between SAS and ABA in 1951 culminating into its birth (Bhardwaj, 2010). Based on a wide range of factors, the three entities under SAS umbrella owned shares as follows: both SAS Norge and SAS Danmark owned 28.6% while SAS Sverige was the majority share holder with 42.8% (Air Review, n.d.). Throughout its operations and history, SAS has attained significant reputation, outshining its competitors by far. For instance, the carrier became the first to fly on a trans-polar route in the year 1951. The rout was between Copenhagen and Los Angeles, with four major stops in Greenland, Sà ¸ndre Strà ¸mfjord, Canada and Winnipeg (Helterlin Ramalho, 2007). Notably, t he route became famous as it was highly preferred by Hollywood personalities flying to Europe. Besides this boost by celebrities, the route further advertised the airline in Europe and other major cities around the world. By late 1950s, the tans-polar route enjoyed massive popularity among tourists from the United States, an achievement that highly contributed to the success story of the company. This idea broadened as the company introduced other similar routes to Japan and Alaska even though it experienced license resistance from the former USSR (Air Review, n.d.).Advertising We will write a custom report sample on History of Scandinavian Airlines specifically for you for only $16.05 $11/page Learn More Another achievement for the company was realized in 1957 when it launched â€Å"round the world flying service through the North Pole.† Due to its determination and fast expansion, the Scandinavian Airlines joined jet aircraft service in 1957 and ac quired Boeing 747, the first of its kind in the year 1971. As a result of these fascinating advancements, the company continued to dominate and control local markets in the three main countries of origin (Helterlin Ramalho, 2007). In order to expand its global influence and coverage, SAS considered the formation of a worldwide alliance when it purchased 18.4% of TAC, Texas Air Corporation. Nevertheless, SAS later sold the stake, but continued to acquire others from different countries. These included 20% of British Midland, Air Greenland and 95% of a Spanish leading airline, Spanair in 2009. The Star Alliance was formed in 1997 when SAS joined forces with United Airlines, Air Canada, Thai Airways International and Lufthansa (Helterlin Ramalho, 2007). However, its 2001 strategy with three other companies, Swissair, Austrian and KLM turned out to be unsuccessful, leading to the dismissal of the company’s CEO as he was believed to have contributed to the financial turnaround o f the company (Scandinavian Airlines, 2012). In order to regain its dwindling status and public image, SAS implemented a new ownership structure which saw Sweden own 21.4% while Norway and Denmark had an equal share holding of 14.3% each. Unlike in the previous structure, the public was allowed to control 50% of the company’s shares through the stock market (Helterlin Ramalho, 2007). Even though SAS was divided into four different companies in 2004, the two reunited in 2009 to retain a single entity (Ujaraq, 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Scandinavian Airlines Routes As mentioned before, SAS has its headquarters in Sweden, though the company has a well established market in Europe. According to recent findings, approximately 85% of the company’s non-international flights heavily contribute to its turnover. Out of these flights, close to 41% were realized with flights headed to Europe while domestic flights added to a total of 30.1% (Helterlin Ramalho, 2007). On the other hand, Intra-Scandinavian flights contributed 14.3%. An example of this route is Stockholm-Copenhagen. Lastly, international flights like Stockholm-New York constitute an average of 14.6% of the revenue realized from passengers. Importantly, Scandinavian Airlines is the leading share holder in the market with almost 90% of the shares. The company further possesses 80%, 89% and 97% in Sweden, Denmark and Norwegian markets respectively. Having its management leadership unit in Scandinavian, it deals with high profile competitors like Malmà ¶ Av iation and Flynordic (Jens, 2005). Its routes have remained vital in marketing the company’s outstanding performance as a way of winning new customers. Scandinavian Airlines routes are also important in catering for different market segments. For instance, SAS international serves eleven destinations including New York, Chicago, Bangkok, Dubai and Beijing among others (Scandinavian Airlines, 2012). The fleet has ten Airbus, seven A340-300s and four A330-300s. SAS Danmark is responsible for all European traffic via, from and to the country. It also augments development of Copenhagen as SAS’s main hub. Additionally, it facilitates the sale of the Group’s airlines and its business partners in the entire Danish market. It serves up to 23 countries, with 50 destinations and operates with a fleet of 52 aircrafts (Helterlin Ramalho, 2007). On the other hand, SAS Norge caters for customers flying via, from and to Norway. The airline was founded in 2004. SAS Norge is ra nked as the leading air travel operator in domestic routes in the country. Lastly, Swedish travel air market is dominated by SAS Sverige, which coordinates all sales activities among partners in the country besides being responsible for the traffic from, to and via the country (Scandinavian Airlines, 2012). The adoption of the four airlines was to augment SAS’ ability to cater for different market segments. In other words, the needs of customers are addressed independent of what happens in another country. This also promotes its service delivery, wins the loyalty of customers, gives the company a positive public image and manages its business products (SAS, 2012). SAS vision, values and business concept In promoting its products and winning the confidence of customers, the activities of the Scandinavian Airlines are driven by defined values and vision. This ensures that the company remains focused in pursuing its course and maintains a stable competitive advantage. The compan y’s business concept is to serve the entire Europe with air travel and a major hub in North Europe (Helterlin Ramalho, 2007). From a 2006 Annual Report, SAS has a vision of becoming the preferred choice for air travel. On the other hand, SAS’ values are summarized by four ideas as described below: The company believes that its customers are the most important assets that have to be highly valued in ensuring its success in air travel. As a result, the company lays immense emphasis upon its customers and employees. Through this consideration, the company strives to respect the environmental and social responsibilities of stakeholders (Scandinavian Airlines, 2012). This is to say that, customers and employees are viewed to be part of the global SAS business family. Secondly, the air carrier maintains a reliable status throughout its operations. As a result, the company has won the confidence and loyalty of its customers by proving that it is the safest, consistent and tr ustworthy airline in Europe. This reliability has led to the company being ranked highest in terms of punctuality of its flights (Star Alliance, 2012). Last year, Scandinavian Airlines was voted as most punctual air Travel Company throughout the year, and position one in July and August of the same year. Similarly, the company was ranked as the most punctual in Europe in 2009 and third place worldwide. SAS’ third idea is implemented through value addition and creation. In its daily activities, the company has remained determined to pursue a professional methodology through innovative ideas. In essence, the company develops innovative strategies so that new advancements are merged with existing ones with the aim of maintaining and improving the value of the company’s products and services (Helterlin Ramalho, 2007). Additionally, the company observes high levels of openness especially to stakeholders, employees and customers. This is principally achieved through high le vel of honesty and transparency especially in the overall management. Scandinavian Airlines Strategies In promoting its products, winning customer loyalty and catering for the needs of its customers, SAS has several strategies that are considered to be essential drivers. Among these are flight safety, excellent services and punctuality (Jones, 2012). Notably, the company is interested in offering high quality services to its customers. As a result, the management believes that promoting the safety of customers has significance impact in advancing such a course (Helterlin Ramalho, 2007). It therefore invests heavily in maintenance of aircrafts and giving attention to areas that may pose security threats and accidents. The company is also sensitive to effective service delivery. As a result, the number of employees is determined by the size of the airport and necessary adjustments are frequently made to attain this target. It has a wider scope of becoming the most punctual airline in Europe and around the world (Scandinavian Airlines, 2012). In appreciating technology, the company has improved its booking services by introducing e-tickets where customers can reserve flight seats at the comfort of their office or at home as long they are connected on the web. High-class lounges are also used in winning customers. Among other adverts done by the company to market its products, it uses flyer cards to give relevant information to customers, including status of flights, charges, offers and destinations among other particulars (SAS, 2012). Scandinavian Airlines further benefits from its Star Alliance Membership since 1997. The alliance has seen the number of customers increase tremendously, thus allowing it to realize increased overall turnover. The company has also marketed its services by partnering with other companies especially form Baltic countries (Scandinavian Airlines, 2012). It is worth noting that about fifty destinations in the region are operated by diff erent airliners that are SAS’ partners. In addressing the needs of customers, the greatest strategy of Scandinavian Airlines is increasing its competitive advantage within the market. It aims at providing services at any time regardless of the location of the customer. As mentioned earlier, e-booking has become one of the quickest ways of improving the company’s efficacy in service delivery. It is quicker, easily processed and cuts down distribution costs that were experienced during massive manual booking (Scandinavian Airlines, 2012). In dealing with customer problems online, SAS has partnered with several electronic travel agencies to provide solutions to customers. This has played a major role in promoting the services of the company, where almost 400 travel agencies operate. Through the use of SAS Direct service, customers receive service support concerning any issue ranging from booking to flight status (Kotler, Bowen Makens, 2009). Besides e-booking, Scandinavi an Airlines uses the internet as a marketing and information tool. Its website is one of the most interactive in air travel in Europe (Ujaraq, 2010). Literally, the website is a virtual SAS office, having all the information needed by customers. The website details the company’s products including routes, available flights, booking solutions, company profile, current and upcoming offers, annual reports, contact and feedback links among others (Helterlin Ramalho, 2007). This plays a major role in promoting SAS products, catering for customers’ needs from different regions and maintaining good public image. As a distribution channel, it is projected that the website will become a cost-effective marketing tool for future growth. The table below shows e-ticket, self-service and Internet check-in in percentage (Jones, 2012). Retrieved from: umu.diva-portal.org/smash/get/diva2:140520/FULLTEXT01 Additionally, SAS meets the needs of different customers in the market by offer ing various price options depending on the class and aircraft model. For instance, the company launched a low-cost carrier called Snowflake in 2003 and targets customers who cannot afford high-class flights (Nigam, 2010). Recommendation and conclusion From this report, it is doubtless that SAS Airlines is quite strategic in maintaining its competitiveness within European Air Travel. Through effective service delivery and relevant products, the company has won customer loyalty, met the needs of customers from different countries and promoted good public image. Through approaches like entertainment, accessibility to lounges, offers, e-booking, meals, honest management and discounts, the company has maintained its high profile in the industry. With its current status, the company has an uphill task to maintain the standards of its services, having in mind that it faces stiff competition from other international carriers. Continuous training of its employees is paramount coupled with pe ople-oriented management (Kotler, Bowen Makens, 2009). Lastly, technological advancements have to be improved to catch-up with the ever-changing world. References Air Review. (n.d.). SAS Scandinavian Airlines Review and Opinions. Air Review. Retrieved from airreview.com/SAS/index.htm Bhardwaj, A. (2010). Scandinavian Airlines: The Green Engine Decision. Slide share. Retrieved from slideshare.net/rekhasr/scandinavian-airlines-v15 Helterlin, G., Ramalho, N. (2007). Case studies: SAS Airline Ryanair. Umea University. Retrieved from umu.diva-portal.org/smash/get/diva2:140520/FULLTEXT01 Jens, F. (2005). Scandinavian Revival. Aviation Week Space Technology, 162 (3), 411-411. Jones, P. (2012). Market Segmentation. Global Spec. Retrieved from globalspec.com/reference/43564/203279/market-segmentation Kotler, P., Bowen, J., Makens, J. (2009). Marketing for hospitality and tourism. London: Pearson. Nigam, S. (2010). SAS Scandinavian Airlines conquers niche airline marketing by first same sex wedding on a plane. Simpliflying. Retrieved from http://simpliflying.com/2010/sas-scandinavian-airlines-conquers-niche-airline-marketing-by-first-same-sex-wedding-on-a-plane/ SAS. (2012). Customer Success. SAS Institute Inc. Retrieved from sas.com/success/scanair.html Scandinavian Airlines. (2012). Scandinavian Airlines. SAS. Retrieved from flysas.com/en/?vst=true# Star Alliance. (2012). Scandinavian Airlines. Star Alliance. Retrieved from staralliance.com/en/about/airlines/scandinavian_airlines/ Ujaraq, P. (2010). Scandinavian Airlines repositioning strategies. Ã…rhus School of Business. Retrieved from http://pure.au.dk/portal-asb-student/files/13054/Report.pdf

3 Functions of the Comma

3 Functions of the Comma 3 Functions of the Comma 3 Functions of the Comma By Mark Nichol The general purpose of a comma is to separate closely related but distinct elements in a sentence. Discussion of three specific functions of the comma follows: 1. Place Names and Dates A pair of commas sets a more widely encompassing place name off from the more specific designation of a place within the other location, as in â€Å"She was born in Pensacola, Florida, in 1980.† Likewise, a reference to a year is set off from the rest of the sentence when it follows a reference to a month and day (but not to the month alone), as in â€Å"She was born on January 1, 1980, in Pensacola† (but â€Å"She was born in January 1980 in Pensacola†). When the items in a list of locations require internal commas, the items should be set off by semicolons: â€Å"I’ve participated in events with him in Kansas City, Missouri; Rapid City, South Dakota; and Oak Park, Illinois.† However, if only one of the items requires an internal comma, place it last in the series and rely on commas to distinguish the items: â€Å"I’ve participated in events with him in New York City, San Francisco, and Bloomington, Indiana.† But if such a list requires a scheme of priority, such as chronological or geographical order, retain semicolons: â€Å"I’ve participated in events with him in Bloomington, Indiana; San Francisco; and New York City.† Alternatively, for the sake of simplicity, set the more complex item apart from the simpler ones: â€Å"I’ve participated in events with him in San Francisco and New York City, as well as in Bloomington, Indiana.†) 2. Examples and Definitions Words or phrases that identify a preceding or following example or definition, or that constitute a definition or explanation, should be framed in commas, as in these examples: â€Å"The series features mysteries, thrillers, etc., presented throughout the summer.† â€Å"I would, for example, clean the gasket before attaching it.† â€Å"They then established a cache, or a hiding place, for their supplies.† For clarity, however, it’s sometimes best to set off a preceding abbreviation, word, or phrase between em dashes (or parentheses), as shown in this example: â€Å"I like books in the action genres i.e., stories with chase scenes, gunfights, and so on though characterization and plot are also important to me.† 3. Direct Address When a writer or speaker directs a descriptive word or phrase for one or more readers or audience members to that target, the description is set off from the rest of the statement. â€Å"Hi, John.† â€Å"Attention, all passengers we will begin boarding procedures soon.† â€Å"I am confident, dear reader, that when you have finished this story, you will agree with me.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:7 Examples of Passive Voice (And How To Fix Them)Loan, Lend, Loaned, Lent50+ Words That Describe Animals (Including Humans)

A position for the development of a moral corporate culture Essay

A position for the development of a moral corporate culture - Essay Example The paper tells that when corporations fail to make profits and lose to the competition, they will try to find solutions to restructure their business. When corporations do this, they should be more concerned about providing services that are ethical and will provide better customer service. Corporations get their revenue from consumers otherwise they will not make money. In fact, successful corporations should collect data on most of the issues the world is facing today and make the best strategy on how they can eliminate such issues. There are some particular directions that would achieve â€Å"Moral Corporation,† which are providing equal employment, eliminating discrimination, and preserving the environment. Having a moral corporation is good because it gives back to the community. How this can be done is by putting into place protective measures for the environment, organizing and writing a code of ethics, and choosing to provide help in world issues staff are interested in. This paper seeks to study why Moral Corporation and the relevance of corporate culture and ethics to Moral Corporation. It is found that moral culture and ethical behaviors are necessary for the sustainability of the corporations as well as environmental protection and development for sustainable development of society. Corporations are made up of persons. A corporation can be as responsible as a citizen. Responsibility goes hand in hand with rights and duties. Living a life with morals is a personal responsibility of an individual. If the corporations can enjoy legal rights of the citizens, for example, to sue and to be sued, responsibility automatically devolves on them. The negative externalities refer to environmental consequences of business decisions. When a company manufactures a product, environmental pollution arising out of such activity is borne by the society. This effect on society or cost relating to it is not factored into the pricing of the products. Therefore, t he producers should be made responsible for these costs associated with negative externalities and their customers should bear this cost.

Assignment 8 Essay Example | Topics and Well Written Essays - 750 words - 1

Assignment 8 - Essay Example Through, personal experience, interviewing and observation, a possible solution to the current state of affairs in the university’s system can be improved for the benefit of the students and the university Previous studies have shown that the quality of education or work in an institution can be improved if a variety of activities and courses exist. The morale of the students and the quality of education is also determined by the existing structures in an institution. Trent University has limited its ability of providing quality education in certain fields because of its inconsistent programs. Consistency provides value addition because of the maintenance of standards. This paper aims at providing some clear benefits that a review in the current system will achieve for Trent University. This consultation report will therefore provide a guideline on how to pursue the changes that can be applied to the university. The scope of this project aims at providing the students with a chance of pursuing their desired courses without being forced to pursue courses that they did not have in mind. This system will be flexible so that changing courses for a student will be their own prerogative and not because they lack other options. Availability of options for the students to change courses ensures that the university offers enough courses hence the intake of students will also increase. The current system is as depicted in Diagram 3 (Appendix C). The decision support system will therefore provide guidance to students into picking the courses that are in their G.P.A range and their qualifications. The system will also be instrumental in ensuring that courses are scheduled in a balanced manner giving major courses and short courses including electives different scheduling. The short courses will be placed in appropriate times like during summer and holidays or fixed in appropriate times like weekends. The implementation of this

Redemption in the Kite Runner Essay Example for Free

Redemption in the Kite Runner Essay Throughout â€Å"The Kite Runner† Amir is portrayed as a boy who is always trying to make up or redeem himself for the mistakes he couldn’t control, or made. By Amir winning the tournament he tries to redeem himself since he believes he caused his mother’s death, but by redeeming himself for that he witnessed the mistake for not standing up for Hassan. After winning the tournament with the help of Hassan he redeems himself for his father. Amir is weak in Baba’s eyes, and thinks everything his son does is incorrect. Amir wants to be Baba’s favourite and for Baba to give him all of his attention, due to their expectations in one another. Baba is redeemed to his son after he wins and beats the record in the kite tournament. Amir risked his life by going back to Afghanistan. After leaving Afghanistan at the age of eighteen. Escaping inside the tank of a gas trunk, after the attack of Russians on Afghanistan. Amir had no reason to go back, until one day when Rahim Khan tells him about Hassan’s death. However the most shocking part of the letter concerns Hassan’s real father, which is Baba. Amir stands up for Sohrab by fighting Assef for him. When Amir returns to Afghanistan to find Sohrab proves to be the solution to his quilt towards Hassan, it also is the source of the redemption he so desperately wants to seek. He chose to find Sohrab and tries his hardest to give him a better life even if that does mean sacrificing his own safety. Therefor throughout â€Å"The Kite Runner† Amir is portrayed as a boy who is always trying to make up or redeem himself for the mistakes he made, but does redeem himself towards his father, Sohrab and especially Hassan. As Hassan’s and Amir’s father would say â€Å"a boy who can’t stand up for himself becomes a man who can’t stand up to anything† but Amir indicates he can stand up for himself.

Interview with William Golding Essay -- English Literature

Interview with William Golding BBC Studio. Present: Leanne Le Poidevin and William Golding Leanne Le Poidevin is interviewing William Golding about his book, Lord Of The Flies. Leanne: Good afternoon Mr. Golding. Mr Golding:Good afternoon to you. Leanne:As we all know, Lord of the flies is about lots of boys trapped on an island. What was the reason of putting just boys on the island? Why were there no girls? Mr Golding:At the time of the book, it was the war. Fighting and arguing was going on around us, and it seemed as though nobody was really sane anymore. It started off as being happy and positive, and ended up being complete madness. Women were at home, doing the housework, cooking food, you know? They didn't really have a choice in anything. To be fair, they didn't really have much of a part in everyday life. This is the image that I tried to portray on the island. I felt that if I'd have put girls on the island, the book would not have been so action-packed. Girls have a strange habit of making the atmosphere a lot calmer, and I did not want this. I also felt it would be hard to know the characters of girls. As a writer, I feel it is essential to know your characters well, and because I was a little boy, I do not know how a little girl would have felt at that age. I wanted my characters to be believable, and by putting girls on the island, I don't think I would have achieved this. I also realised that girls go through many problems when they are growing up, and I wanted my story to be an action one, not one full of relationships, I e boys and girls. I don't think that the island I wanted to create would have catered for their teenage needs, shall we say. Leanne:Yes, I understand. Th... ...ph is his only friend. Leanne: Ah. Poor Piggy! Why did you put the Beastie idea into their heads? Mr Golding: Well I figured that by having young boys on an island, there would be an element of fear. The most important part of the chapter is when young Simon stands up and tells the group that the Beastie is them. They are scared of themselves because of what they have slowly turned into. The boys would obviously have been scared in the night, but I specifically wanted the reader to know that the older boys were turning into terrifying monsters that the little boys couldn't handle anymore. They were bloodthirsty scavengers, who just wanted to kill. This was making the young boys insecure. Leanne: Well, Thankyou very much Mr. Golding. That was both very interesting and informative. That's the end of our questions, so Thankyou very much. They exit.

New class proposal

It is clear that many students have not developed a love and appreciation for the written word during the time before they arrived at college. Though the classical works of Nathaniel Hawthorn and Charles Dickens and others may have deep appeal to those who have already learned to enjoy the written word, the truth of the matter is that many students these days never develop that appreciation. Therefore, I am proposing an introduction to literature class that will play to the visually-based nature of most students and encourage a love of reading: I am proposing a graphic novels introduction to literature class. With novels like Maus and V for Vendetta, students can be exposed to political ideas and strong writing in a manner that is likely to keep them turning the pages and not thinking of it as work. I think most students will expect this class to be â€Å"easy† and be surprised to discover that they actually learn something while â€Å"reading comics†.   I think an educator familiar with the twists and turns of the Marvel universe and American politics could give students a better understanding of current events, including the Patriot Act and other destructions of civil liberties, via a reading of Marvel’s new â€Å"Civil War† series. I think that this type of glass would appeal to many different people within the university structure and could be an innovative way to teach ideas ranging from equality and politics to morality and history. Please consider adding this class to the curriculum. Sincerely, Sign here

Effect of Temperature on Catalase

Lab Report The effect of temperature on the reaction between Catalase and H2O2 Sarah AlShemesi In this experiment we’ll be exploring the effects of temperature on the reaction between Catalase and H2O2. We’ll be using five different temperatures to test this. The five different temperatures will be 10, 30, 50, 70 and 90 oC. We will use the liver as a source of Catalase. A 1 gram piece of liver will be inserted into a test tube with 2 cm3 of water, then 2 cm3 of H2O2 will be added.The Catalase and H2O2 are expected to react and result in bubbles and a rise in the solution. If the bubbles form and the solution rises quickly then this suggests that the enzymes are working sufficiently and the nearing the optimum temperature. Investigation question: What is the effect of the different temperatures 10 oC, 30 oC, 50 oC, 70 oC and 90 oC on the reaction between Catalase found in liver and H2O2 and what will be the Catalase’s optimum temperature? Variables: * Independent variable: Temperature in oC Dependant variable: the height of the solution, measured with a ruler in cm. * Controlled variables: mass of liver, volume of water, volume of H2O2, method of pouring H2O2 into the liver/water solution. * The mass of the liver was controlled by measuring the liver pieces after they’ve been cut to ensure that each is 1 gram only. * Volume of water was controlled by measuring 2 cm3 using the same 10 cm3 measuring cylinder. * Volume of H2O2 was controlled by measuring 2 cm3 of it using the same 10 cm3 measuring cylinder. The method of pouring the H2O2 into the liver/water solution was kept consistent by having the same person pour it in every time at the same approximate speed. Materials: * Liver * H2O2 60 cm3 * 1 Ruler ( cm ) * Water 60 cm3 * 12 Test tubes * 2 Tongue * 2 Measuring cylinder 10 cm3 * 2 Droppers * 1 Beaker 100 cm3 * A bowl of ice cubes * 1 Knife * 1 Bunsen Burner * 1 Glass rod * 1 Digital balance * 3 Thermometers ( oC ) Method: 1. Cut t he liver into twenty five pieces using the knife, use the digital balance to ensure that each piece of liver weighs 1 gram only. 2. Place each liver piece in an individual test tube. 3.Use the 10 cm3 measuring cylinder to measure 2 cm3 ( this amount of H2O was chosen so that when the H2O2 is added the solution can bubble and rise without spilling out of the test tube ) of H2O and add that amount of water to the test tube containing the piece of liver. 4. Place ice cubes at the bottom of the 100 cm3 beaker till the base of it is completely covered. 5. Place the previously mentioned test tube ( containing the water/liver solution) into the beaker holding it up at the center as you or your partner continue to fill the beaker with ice cubes till the test tube is completely submerged in ice and only the top is not. . Continuously measure the temperature of the solution. 7. When the solution reaches the temperature of 10 oC, remove the test tube from the beaker filled with ice and perform step 8 immediately. 8. Add 2 cm3 of H2O2, wait for the solution to react and for the bubbles to rise and then use your cm ruler to measure the height of the solution after it has risen and note the height down. 9. For the other trials you must heat your solution rather than cool it down. To do so, prepare your liver/water solution with the same dimensions as before. 0. Light up the Bunsen Burner to a soft flame. 11. Use the tongues to hold one test tube over the flame, you must move the test tube continuously to avoid burning or overheating and you must also measure the temperature of the solution continuously till it reaches the desired temperature for that trial; either 30 oC, 50 oC, 70 oC or 90 oC. 12. When the solution reaches the desired temperature quickly repeat step 8. 13. Repeat the procedure five times for each temperature to produce five trials.Data collected on the effect of Temperature on the reaction between Catalase and H2O2: This Date shows the temperature, the fina l height of the solution in the test tube after it rose and the change in height given that the initial height for all is 1. 4 cm. | Height of solution ( cm  ±0. 1 )| Temperatures ( oC  ± 0. 5 ) | Trial 1| Trial 2| Trial 3| Trial 4 | Trial 5| Mean of change| | Final height| Change in height| Final height| Change In height| Final height| Change in height| Final Height| Change in Height| Final Height| Change in height| | 10| 2. 1| 0. 7| 2. 3| 0. | 2. 2| 0. 8| 2. 4| 1. 0| 2. 3| 0. 9| 0. 9| 30| 2. 6| 1. 2| 2. 7| 1. 3| 3. 0| 1. 6| 2. 8| 1. 4| 2. 6| 1. 2| 1. 3| 50| 3. 1| 1. 7| 3. 2| 1. 8| 3. 3| 1. 9| 3. 1| 1. 7| 3. 4| 2. 0| 1. 8| 70| 2. 5| 1. 1| 2. 4| 1. 0| 2. 6| 1. 2| 2. 7| 1. 3| 2. 4| 1. 0| 1. 1| 90| 1. 4| 0. 0| 1. 4| 0. 0| 1. 4| 0. 0| 1. 4| 0. 0| 1. 4| 0. 0| 0. 0| Uncertainties were calculated by finding the lowest unit of the measuring equipment and then dividing it by two. For example the lowest unit of measuring on the thermometer is 1, to calculate the uncertainty: 1 / 2 = 0. 5 So the uncertainty is:  ± 0. However in the case of height, we’re using both ends to measure so we don't divide by two. So since the smallest measuring unit is 0. 1 cm the uncertainty is  ± 0. 1 Table 2 : Standard Deviation of each trial : Temperature ( oC )| StandardDeviation ( cm) of Data| 10| 0. 10. 1| 30| 0. 149| 50| 0. 116| 70| 0. 116| 90| 0. 000| The standard deviation was calculated using a TI-83 GDC. The steps were the following: 1. STAT ; EDIT ; Edit :1 2. Enter the variables ( In this case, the change in height in the different trials of the same temperature ) under L1. . STAT ; CALC ; 1-Var Stats to view the values. 4. Standard deviation is displayed as Sx. The standard deviation will be used on the graph to indicate how much results may deviate from the collected data. I could further process my data using the T-test or the Chi squared test to see whether there is a clear correleational link between temperature and height of the solution of water/liver after it reacts with H2O2. However, I will study this correlational link through the following graph: Temperature of Liver/Water solution ( oC  ± 0. 5)Change in Height of the Liver/Water solution after H2O2 was added. ( ± 0. 1 cm) The trend line is polynomial ( Order : 3 ) so it shows the predicted heights of the liver/water solution after H2O2 is added against the temperatures. Conclusion: Our data shows that the enzymatic activity of Catalase varied depending on temperature. At 10 oC the activity decreased because the Catalase molecules moved slower thus resulting in less collision with the H2O2 molecules. In the temperature 30 o C we find that the activity increases slightly because the molecules are colliding more often.However we notice that at the temperature 50 oC the activity is the highest and has significantly rose above the others. This suggests that at the temperature of 50 oC Catalase is most sufficient; it is the optimum temperature. The trend line’s curve also su pports that since the curve is highest at 50 oC. At 70 oC the activity decreases and the solution rises almost as high as it did at the temperature of 30 oC, this is due to the enzymes denaturing because of the high temperature. At 90 oC we observed no reaction whatsoever because all the enzymes had denatured.Our graph was very similar to the one found in the Pearson Baccalaureate SL Biology book that displayed the effect of temperature on Catalase activity. They both exhibited a steady rise followed by a steep decrease, as the temperatures got higher. My data and graph also clearly suggest that the optimum temperature for Catalase is around 50 oC while an experiment conducted by Arefan Khan concluded that 40 oC is the optimum temperature for Catalase (Effect of Temperature on Catalase Enzyme, pg1).The different results may be because I had large intervals of temperature; I did not test for the effect of 40 oC on Catalase, which is why my results are closer to 50 oC. Evaluation: Err or 1: -Step: cutting the liver Weakness: the liver wasn't frozen and so the cutting was not very accurate. This resulted in us cutting small pieces of liver to complete 1 gm, thus resulting in different surface areas for different trials and temperatures. This may affected the experiment by exposing more Catalase to the H2O2 in some trials than others.Improvement: Make sure the liver is frozen and can be easily cut so that all trials receive liver with roughly the same surface area. Error 2: -Step: Using the Bunsen Burner to heat the solution to the desired temperature. Weakness: the temperature of the solution continued to rise even after heating was stopped. Improvement: Using an electric water bath and setting it to the different desired temperatures to heat the liver and water solution to ensured that temperature is constant. Error 3: -Step: Using the Bunsen Burner to heat the solution to the desired temperature.Weakness: The thermometer’s temperature might have affected the temperature of the solution when it was inserted into it to measure its temperature. For example: the thermometer is at room temperature and is inserted into solution being heated to 70 oC, the solution might haven risen above that, however when the thermometer is inserted, it cools down the solution and gives a temperature of 70 oC. Improvement : Keeping the thermometer inside the solution as it is heating or cooling, however it must be ensured that it does not touch the bottom of the test tube as that may give false temperatures.

How to Find Old SAT Scores

How to Find Old SAT Scores If you took the SAT a million years ago, you may have thought that by walking away from the testing site, you were done with that phase of your life forever. On the contrary, if you try to continue your education or nab an entry-level job, your SAT scores could be a big boost in your resume if your job history isnt substantial.   What if you went right into a trade, bypassed college, and are now considering enrolling in an undergraduate program? Do you even remember which college admissions test you took? (The ACT is often confused for the SAT) Or what a good SAT score  even is? If any of this sounds like you, then you will need those SAT score reports, and heres how to go about getting them.   Settling an Old Score Finding your old SAT scores only takes a few steps. Remember which college admissions test you took: ACT or SAT.  ACT: Your ACT score will be a two digit number from 0 to 36.SAT: Your SAT score will be a three or four digit score between 600 and 2400. The current scale started in March 2016 for the Redesigned SAT, which uses a different scoring system, with a maximum of 1600. Since the SAT has changed quite a bit in the last 20 years, the score you may have received in the 80s or 90s would be scaled a bit differently now.Request a score report from the College Board.  By mail:  Download the  request form  and mail it to SAT Program / P.O. Box 7503 / London, KY 40742-7503. Youll need to know your personal information at the time of testing, like your street address, and will also need to choose recipients to whom youd like the SAT scores sent.  By phone:  For an additional fee of $10, you can call to order archived SAT score reports at  (866) 756-7346 (domestic), (212) 713-7789 (international), (888) 857-2477 (TTY in th e U.S.), or (609) 882-4118 (TTY international). Pay the fee for your old SAT score reportThe archive retrieval fee for old SAT reports is currently $31.  Each report will cost you $12, so that amount needs to be multiplied by the number of recipients youre sending the report to.Additional fees ($31) apply for rush delivery.Wait for your score reports to arrive! Within five weeks of receiving your information, the College Board will mail your score reports to you and to the score recipients youve listed on the form.   Tips to Speed Up the Process Get some information together before you get on the phone or fill out the score request sheet. Youll need details like your name and address at the time of SAT testing, your approximate test date, college, and scholarship program codes for recipients of your scores, and your credit card number.  Write legibly on all required forms, preferably in all caps. Youll delay the scores if you choose to write sloppily.  Remember that since your scores are older, the tests may have changed and the score reporting services will send a letter stating that fact to the institution in which youre interested. So, even though you may have earned top ranks for the year you tested, your score back then may not mean the same thing as the scores of today. Contact the College Board to explain if youre confused about the scoring scale and differences.Pay an additional (optional) $31 rush service fee.

Flirts and Philanderers

Flirts and Philanderers Flirts and Philanderers Flirts and Philanderers By Maeve Maddox When I was a child, I learned that the name Philadelphia derives from the Greek words philos (loving) and adelphos (brother) and that William Penn chose the name because he wanted to establish â€Å"a city of brotherly love.† I’ve recently learned that the word philander derives from the Greek words philos (loving) and andro (man/male) and that in ancient Greek it meant â€Å"a lover of men.† According to a note in the OED, the word in Hellenistic Greek could also be applied to a woman who loved the man who was her husband. Philander was appropriated by 17th century poets as a stock name for a lover and came to be used for any man known for his popularity with women: You know I was always a Philander among the ladies.† (OED citation, 1785) In modern use, philander has become a verb that has in turn produced the agent noun philanderer. philander (verb): to engage in casual sexual encounters. Used chiefly of men. philanderer (noun): a man who philanders. Both the OED and Merriam-Webster give flirt as a synonym for philanderer, but philanderer is more negative and gender-specific than flirt. Either a man or a woman may be a flirt, but a philanderer is a man. Another difference is that flirting applies to a playful sort of sexual innuendo that does not assume sexual activity, while philandering connotes promiscuity and lack of marital or romantic integrity. Here are examples of recent use of philandering and philanderer: Power and  philandering  seem to go hand in hand.   Actor Jon Hamm has played the  philandering  ad executive Don Draper on the American Movie Classics show Mad Men. Unlike many presidents,  Nixon  had never been suspected of being a  philanderer. [In] 2007, Vitter was exposed as a paying philanderer. Here are some additional words that are or have been used to describe men of loose character: Casanova Don Juan Lothario playboy rake rouà © skirt-chaser womanizer Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Is She a "Lady" or a "Woman"?16 Misquoted QuotationsA "Diploma" is not a "Degree"

Publix Super Market and the Effect of Hurricanes Research Paper

Publix Super Market and the Effect of Hurricanes - Research Paper Example Hurricanes result to enormous damages and devastation within the local communities. These natural disasters tend to deter and disrupt supply chains of major products due to the damages inflicted on infrastructure such as roads, rails, and communication channels. Consequently, businesses (especially those that operate a Just-in-Time manufacturing methodology) incur significant supply shortages that run for long durations, resulting to losses due to lost revenues. Other losses emanate from damage on goods and insurance claims that may run into hundreds of million of dollars. One such business that experienced huge losses in the 2004-2005 hurricanes in Miami, Florida is Publix Supermarket and its chain of stores. This paper seeks to examine the effects of external events to a business, drawing from the impacts of hurricanes on Publix supermarket, especially the disruption of its supply chain, damages to goods, and insurance claims (Publix AMC). Publix Supermarket Inc is an employee-owne d chain stores operating primarily in the United States. The company has grown rapidly since its establishment to dominate the retail industry in Florida and the US at large, operating 1086 retail stores, 8 centers for grocery distribution, and nine brand-manufacturing facilities. The product portfolio of the company is majorly grocery, foods and beverages, and other finished products, groceries and food products being dominant. With the headquarters in Florida, the retail giant has over 757 stores, with a grocery distribution center in Miami (Publix AMC). The company has a solid establishment in the Florida region, but the fact that the area is prone to hurricanes and tornadoes downplays its development. Due to the delicate nature of its products portfolio, Publix operates a primarily Just-in-Time manufacturing method. This production methodology emphasizes on problem solving and waste reduction for continuous improvement, thus improving organizational performance. The fundamental principles include having adequate inventory only, improving quality, reducing setup time and queue length, and reducing costs. This production method has quality and cost benefits, but the most significant challenge is supply chain disruptions. Supply chain disruptions occur because of failure of one element of the supply chain and the subsequent failure in the rest of the chain. There are two categories of supply chain risks: disruption or operation. Operational risks refer to uncertainties such as uncertainty in costs, customer demand, and supply. Disruption risks are associated with economic crises or manmade and natural disasters. This paper focuses on the disruption risks in the supply chain of Publix Supermarket Inc. In Miami, the most significant disasters are hurricanes. About eight years ago, the region experienced three catastrophic hurricanes in barely two month, with hurricane Charley in August 13 2004, hurricane Ivan in September 2004, and hurricane Jeanne in September 2004. The impacts of the events were enormous to the people and business in that community. Among the most affected was Publix Super Markets, recording well over $60 million in product losses alone (SEC 17). According to the organization’s Form 10-K submission for the fiscal year 2006 to the US Securities and Exchange Commission, the 2004-2005 hurricanes had significant financial

Consumption Today vs. Consumption Tomorrow Essay

Consumption Today vs. Consumption Tomorrow - Essay Example Brie tarts. Tansy cakes with peppermint cream† for William’s training, gear and other expenses to win in the Rouen tournament. In a sense, it is their capital to â€Å"to glory and riches none of us ever dreamed of†. Taking this in a bigger context such as the choices presented to the government with its consumption today and investment tomorrow, it meant striking the balance between addressing theâ€Å"Eel pie. Brie tarts. Tansy cakes with peppermint cream† of today with the â€Å"glory and riches none of us ever dreamed† of tomorrow. In simpler terms, it meant that government has to allocate its resources to satisfy the need of today (i.e. social security, food security, defense, etch) versus the need of tomorrow. Addressing the need of tomorrow meant investing today and this could have in several forms such as education, research and development, resource exploration, supporting start-up companies etch. Thus, the resources of the government must be effectively allocated so that it could address the needs of its people today as well as

An evaluation of the importance of communication for Inter Essay

An evaluation of the importance of communication for Inter professional practice for social workers. Specifically looking at Perth & Kinross Council (Scotland) - Essay Example One primary goal of the social worker is to close the opportunity gap between the rich and the poor by way of aiding individuals and families to have more control over their lives, and through the development of hope for the future. To be effective the inter-professional working context of social workers needs to communicate effectively and efficiently. For only by achieving a streamlined team-focused work environment can it be hoped that independence and resilience amongst the rest of the population will be promoted (Perth & Kinross Council, 2006). Without optimal communication structures between social workers, and their contemporaries in other disciplines, can a "person-focused" approach be truly implemented and an integrated social care system achieved. This dissertation aims to explore the perceptions of the importance of inter-professional communication among social workers in the Perth & Perth & Kinross Council (Scotland) district. Firstly, a review of literature supporting effective communication in the social care system will be presented. Secondly, the rational for this dissertation and the research question will be delivered. Next, the methodology for data collection and analysis to answer the resear ch question will be outlined. Finally, ethical considerations for this study will be detailed. A conclusion shall summarise the main points of the paper and demonstrate the importance of inter-professional communication for social workers. To achieve the goal of the comprehensive and effective use of the entire social service workforce, and to build capacity, develop confidence and trust at all levels of the social care system, it is necessary that dramatic shifts in the balance of power and control take place (Perth & Kinross Council Council, 2006). It is clear that inter-professional communication plays a significant role in the breaking down power imbalances and at establishing

Project Risk Management Process

Project Risk Management Process Introuction To Project Risk Management A recent investigation into the recent rise in failed projects, financial meltdown and the deadly environmental hazards occurring globally have proved that non-inclusion of risk management in the planning and entire stage of the project, poor and total neglect of project risk management practices and overlooking minor risks account for majority of them. While experts have stated that a proper and strong project risk management process can reduce project problems by as much as 75 90%, combining it with concrete project management plans, defining a proper scope, managing change and communication, a good project risk management helps in reducing and eliminating surprises and unexpected project risks. A good project risk management process can also help with resolving problems when they occur. To have a better understanding, ability to structure, implement and execute a good project risk management practice; we need to understand the processes involved in â€Å"PROJECT RISK MANAGEMENT† properly. What Is Project Risk Management? Project risk management according to the project management body of knowledge book, chapter 11, Pg. 111, it is a term that encompasses and involves all processes concerned with identification, analyzing and response to project risk. It also consists of maximizing the results of likely positive events and minimization of the impacts of negative events. Also according to Vicki Wrona, a project management professional, before we begin a project risk management process, we must have a justified knowledge of major key definitions. Project risks according to the Project management institute perspective are â€Å"at their core, unknown events†. These events are often positive or negative. This makes â€Å"RISK†, neutral though most time is spent on tackling negative project risks (threats) rather than the positive (opportunities). Processes Involved In Project Risk Management A proper project risk management includes the following four processes: Risk identification Risk quantification Risk response development Risk response control These processes are often implemented with different names though they all arrive and achieve the same goal. Also they are often renamed and combined as stated below: Risk identification and quantification are often treated as a single process and the resultant process is called â€Å"risk analysis† or risk assessment. Risk response development is also often referred to as â€Å"† risk response planning and risk response development often referred to as â€Å"risk management†. Whether they are referred to individually or collectively, they usually maintain their requirements, tools and output. A proper analysis of these processes is stated below. Risk Identification involves the identification and determination of the possible risks that are more likely to affect the project and properly documenting the properties and effect of each one. This process is not a â€Å"once in a project† affair. It is meant to be carried out regularly as long as the project is being carried out. It should also include both internal (activities that can be controlled or influenced by the project team such as cost estimation) and external (risks beyond the project teams control such as business laws or government action) risk. Risk identification could be achieved by either identifying â€Å"causes and effects† (events likely to occur and what will be the result) or â€Å"effects and causes† (outcomes to be avoided or appreciated and method of occurrence). Risk Quantification This step involves evaluation of the risks identified in the first step and risk interactions to assess the range of possible project outcomes. Its primary aim is to determine which risks need response. It is complicated and affected by a number of factors but is not limited to them. They include: Threats and opportunities can interact in unforeseen ways such as regular delays could cause consideration of a new strategy thereby reducing total project duration. A single risk could trigger multiple effects such as: a late delivery of a vital part of the project could result in penalty (fines and payments), over run cost, delay in schedule and often a poor quality product. Reduced cost may favor a stakeholder at the expense of the other. (opportunity for one, loss for the other). Mathematical principles used may create a false impression and negatively affect reliability and precision. Risk Response Development This step in the project risk management activities involves clearly defining enhanced steps to utilize opportunities and respond to threats. Threat response usually fall into one of three categories:- Avoidance which has to do with eliminating a threat by eliminating the cause. All risks cannot be eliminated but certain ones can often be eliminated. Mitigation which deals with reducing the expected cost of a risk event by reducing the occurrence probability, buying insurance and using proven technology. Acceptance which deals with acknowledging the occurrence of a risk and developing a plan to tackle the risk in cases when it occurs. Risk Response Control This step involves execution of the developed risk management plan in response to the risk events during the course of the project. Whenever there are changes made to the project, the first three risk management processes (identification, quantification and response) are repeated. It is a good practice to bear in mind that even the most comprehensive and thoughtfully structured analysis cannot point out all risks and likelihood of occurrence correctly. This makes the project risk management processes an activity to be repeated often. After a clear definition of all the activities project risk management entails, it is best to have a â€Å"step-by-step† approach for proper execution of all involved activities as a (PROJECT RISK MANAGEMENT). Project Risk Management Process Vicky Wrona again outlined a possible â€Å"7 step† outline as a project risk management process. They are: Step 1: this step states that everyone involved in the project planning process should list at least 10 possible risk items. This also helps tackle assumption because some risks that are believed to be known are often neglected and they end up occurring. Scope creep is a perfect example because even with a perfect management process, it could still arise and cause problems. It is best to tackle it rather than ignore it. Step 2:- involves collection of all the listed risks and compiling them into a single list (master list) with duplicates removed. Step 3: assessment of the probability and impact of the risks outlined in the master list is the third step. This can be achieved by giving each risk a rating (numerically) or otherwise in order of vulnerability (low, medium, high). Detectability is also important because risks that are not detected or hard to detect e.g. scope creep are even more risky. Step 4: involves dividing the planning team into smaller groups and dividing the master list into portions and giving it to them. They are then to find out the warning signs for the risks. These warning signs (triggers) should be documented and none should be overlooked. Step 5: involves the small groups that identified the risks to also structure out preventive measures. Step 6: here, the small groups created from the planning team develop a â€Å"contingency plan† for majority of the risks. This plan should include response to be taken if a risk occurs. This is usually done for risks with high vulnerability so as to give room for proper management of the risk management process because if the risk management process takes a lot of time and couldnt be executed, then it is a futile effort. Step 7: this is the final step in the risk management planning process. It involves giving each risk â€Å"an owner†. This owner is usually responsible for tackling the risk should it occur and utilizing the approved contingency plan. Though other members are advised to also be vigilant for all risks. At the end of the above steps, a risk register is created. It is advisable to have this register in tabular format so that it could carry enough information on one page. Golden Rules For A Successful Project Risk Management. According to Bart Jutte, managing director of Concilio, a consultancy specialized in project risk management; these 10 steps usually result in proper project risk management implementation. They include: Make risk management part of your project. Identify risks early in your project. Communicate about risks. Consider both threats and opportunities. Clarify ownership issues. Prioritize risks. Analyze risks. Plan and implement risk response. Register project risks. Track risks and associated tasks. Benefits Of Project Risk Management It contributes to the overall success of the project because it points out threats and opportunities which are either eliminated or utilized. It results in better business outcomes through more informed decision making activities achieved from corrections made after the risk management activities. Uncertainties are recognized and a forecast of possible occurrences is provided. Gives room for better control, tackles time wasting and has greater focus on benefits. It influences innovation and positive thinking. Effects Of Negligence And Poor Project Risk Management (Using Real Life Scenarios) Catastrophic Example  · The â€Å"hurricane Katrina† is an example of negligence of project risk management by the government. During the construction and development of the country, the then government didnt focus on the risks this project (development) would cause. Even after this, the current government ignored weather reports and warnings of failing levies and the damage that floods could bring. This led to the death of 1300 people and loss of over 250,000 homes with property worth billions being destroyed. If project risk management had been implemented at the development period, the effect of weak levies and flood would have been identified and tackled and this would have prevented this risk (hurricane Katrina). Loss Of Market, Customers And Brand Trust  · Chrysler Corporation introduced the â€Å"PT CRUISER† in 2000, with hopes of delivery via dealer showroom in 2001. At the supposed â€Å"available date†, it wasnt available. Chrysler and its dealers encouraged its customers to deposit for â€Å"a guaranteed delivery†. Eager customers did this but only few cars were produced due to manufacturing constraints and poor production efforts and conditions. This resulted in a refund of all deposits to the prospective customers and a further loss of faith in Chrysler by its customers. They decided that instead of waiting for the PT Cruiser, they decide to patronize other vehicles from other manufacturers. If Chrysler had included project risk management in their project (PT Cruiser), the production and delivery constraints would have been discovered and tackled and the goals of the project (delivery of the PT cruiser by 2001) would have been met. Conclusion Project risk management as simple as it may seem and less regarded by many is a key component for a better project plan, time management, cost estimation and project scheduling. An effective project execution is also achieved through inclusion of risk management at all stages of the project starting from the planning, to implementation and finally execution. Finally if project risk management is properly understood and a stepped approach included in this book is followed with application and adherence to the 10 golden rules for a successful project risk management, there is possibility or a very successful project because the risk management points out and gives you room to tackle, correct and utilize problems that could have risen at the execution / completion of the project. References 10 Golden rules of project risk management. Bart Jute Founder and consultant at Concilio. http://www.projectsmart.co.uk/10-golden-rules-of-project-risk-management.html Your risk management process: A practical and effective approach Vicki Wrona Project Management Professional (PMP) President of Forward Momentum, LLC, instructor with Westlake Training and development. http://www.projectsmart.co.uk/your-risk-management-process-a-practical-and-effective-approach.html Project management Risk Management CJ Williams Tutor Mgt. Consultant Brighton School of Business Mgt. in the UK. http://www.projectsmart.co.uk/project-management-risk-management.html A Guide to the Project Mgt. Body Of Knowledge (PMBOK) PMI Standards Committee William R. Duncan Director Of Standards. Risk Analysis Risk Management Evaluating and Managing the Risks You Face Mind tools website http://www.mindtools.com/pages/article/newTMC_07.htm Basics of Managing Risks Neville Turbit IT consultant / Principal of Project Perfect. http://www.projectperfect.com.au/downloads/Info/info_risk_mgmt.pdf Bibliography Project Risk Management chapters 1, 3, 8, 9, 10 By Bruce T. Barkley Copyright 2004 Project risk management: a proactive approach Chapters 1, 3, 5 By Paul S. Royer Copyright -2001 Practical Project Risk Management: The Atom Methodology Chapter 1, 2, 3 6 David Hillson Peter Simon Copyright-2007

The Role of Women in Marjane Satrapis Persepolis Essay -- Muslim Wom

Throughout Persepolis, Marjane Satrapi displays the vital role that the women around her have in developing her character and becoming the woman she is today. Women such as her mother, her grandmother, her school teachers, the maid, the neighbors, and even the guardians of the revolution influenced Marjane and caused her to develop into an independent, educated, and ambitious woman. Throughout the novel, Marjane never completely conforms or lets go of her roots, this is primarily due to the women who have influenced her. Marjane’s mother was one of the most influential people in her life, her mother taught her to be strong and independent. By introducing her mother through the story of her mother getting photographed at a demonstration, Marjane presents her mother as being independent and rebellious (Satrapi 5). Later in the novel Marjane’s mother argues with her father to allow Marji to come to a demonstration with them, she claims it is Marji’s time to â€Å"defend her rights as a woman† (76). Because her mother taught Marji that it is okay for a woman to rebel and speak her mind, Marji never hesitates to speak up and will not conform and allow herself to become just another veiled, female traditionalist. Marjane’s mother shows her acceptance of Marjane as an independent woman when she visits her in Austria and asks her for a cigarette (204). Marjane’s mother is not ignorant, nor does she hold her daughter back to the rules of society. She knows Marji is grown up and treats her as an adult, allowing Marji not only to view their relationship in a different way but also to view herself in a different way: an independent adult who can make her own choices. Another major role model in Marjane’s life was her grandm... ...Marji to realize that the culture’s idolization of martyrs is completely warped. Throughout the rest of the novel Marji never truly escapes the pain that witnessing so much death has caused her, in Austria she tires drugs and love to comfort her, but nothing works the gruesome picture is never able to escape her mind. Marji is impacted be the courageous women came before her, the women that die unjustly, and even the women who attempt to take away her individuality. Throughout the novel Marji is constantly trying to figure out who she is and who she is going to become. But by the end of the novel Marji evolves into an independent woman who does what she wants with her life to make her happy, something that would never have happened without the influence of women throughout her life. Works Cited Satrapi, Marjane. Persepolis. Pantheon; First Edition, 2004

The Scarlet Marxist

There have been many critiques of The Scarlet Letter by Nathaniel Hawthorne. Some critiques are far-fetched. Some indict society’s views of religion and the guilt of women in the downfall of the human race. However, when taking a modern Marxist view of The Scarlet Letter, the scope of the entire novel takes a dramatic spin, not just for the characters Hawthorne utilizes to bring passions to light, but for society and its conventions used towards certain persons. When evaluating the characters of The Scarlet Letter, the characters represent a particular station and social structure within the time. According to Associated Content, Governor Bellingham is one who â€Å". . . free to stand tall as judge of right and wrong, good and bad, but seemingly never commits wrong himself. † (2009). This Marxist evaluation of Governor Bellingham may not make sense unless you apply it within the realm of Marxism as an indictment on the society and how the classes tend to be separated. Governor Bellingham would then represent those who are of affluence or those who are on the upper end of the economic ladder. This separation of the upper class from the other classes then allows Bellingham to make the judgments that he makes ue to his financial status within the community. Had Bellingham not had this type of financial influence, then he would not be allowed to make any kind of judgments on anyone. Bellingham’s position as governor gives him certain rights that ordinary citizens would not have. The position in society gives Bellingham a reason, whether good or bad, to hand down wha t he feels to be justice for all involved. The justice may not be beneficial but for a few. Yet, when looking at the classes, in Marxist theory, if it benefits the upper class, then it is a benefit. The benefit does not carry or trickle down to the lower classes, which leaves those who are not apart of the upper class at a disadvantage. The character Pearl, daughter of Hester Prynne can be considered a very animated and active. She is the product of the physical relationship between Arthur Dimmesdale and Hester Prynne. The child suffered the isolation and condemnation that had been handed to her mother for becoming a part of an adulterous affair. Pearl is a stark representative of what happens to persons born or placed into a lower stature in society. Regardless of how witty, bright or un-loving Pearl was as a child, the society within the Puritan community would never accept her because she was the embodiment of higher society deemed inappropriate for persons to participate in. In looking at Pearl in this way, it is not a stretch to say that she is the form of the content presented by the society at that time. Terry Eagleton states that â€Å"Marxist criticism sees form and content as dialectically related, and yet wants to assert in the end the primacy of content in determining form† (Eagleton 537). In other words, Pearl’s form is created by the content of her character, to take a phrase rom Dr. MLK, Jr. The circumstances in which she was conceived puts in her the essence of being one who is deeply enthralled with passion. Also, Pearl is one who is stubborn to a fault, just as her mother who refused to give up the name of her lover. Knowing these things about Pearl would allow one to cast judgment on her and never allow her to ascend to a higher station or class in life. It is this creation of her within the confines of the Dimmesdale and Prynne relationship that would keep her limited to a specific class and socio-economic status in life, had she decided o live within the small Boston neighborhood in which she grew up. Roger Chillingworth’s character illustrates a di fferent kind of class and form altogether. Chillingworth returns to town to find that his wife, Hester Prynne has not only been accused of adultery, but has a child as proof. Prynne never reveals her lover, pushing Chillingworth to a level of sinister evil that had not been presented within the novel. He never revealed his true identity to anyone but Hester Prynne. He acted as caregiver and doctor for Dimmesdale. It was also at this time that Chillingworth befriended Dimmesdale o find what was eating at his very soul. This type of deception is contemptible to say the least. However, from the Marxist point of view, the true character or form of Chillingworth is a valid indication of the content of his soul. Being a doctor represented being a person of an esteemed stature in society. It also gave him as a member of high society privileges that others in lower classes would never have. He took those privileges and misused them for his own selfish gain (which was to find Prynne’s lover). Chillingworth is the classic example of how the privileged iphon from others to achieve the goal ahead. Eagleton would define Chillingworth’s character as the following: â€Å". . . is not the first place a set of doctrines; it signifies the way men live out their roles in class-society, the values, ideas and images which tie them to their social functions and so prevent them from a true knowledge of society as a whole. † (Eagleton 534) In other words, it is Chillingworth’s class in society that does not allow him to show mercy to Prynne. His class also allows him to be cunning and crafty to find the real illness that afflicts Dimmesdale, use the guilt from the sin to rive Dimmesdale into a chasm of self hatred and loathing, while he simultaneously decays into the demonic fleshly figure that imposes hatred and merciless upon all who dare cross him. Yet, this ghastly figure was indeed Chillingworth’s true form and content. It is his functioning within the u pper class of society that not only gave Chillingworth his form, but also allowed him to participate in the actions leading to Dimmesdale’s without repentance. For Reverend Arthur Dimmesdale, society’s position came with a price. He ended up denying his own flesh and blood in the body of Pearl, and he et the woman he loved (Hester Prynne) carry the weight of the sin they both committed. After the town branded Prynne and adulteress, Dimmesdale could not bring himself to admit to the public that it was he who shared the night of passion with Prynne which led to the conception of Pearl. His station or class in society would not allow for such a confession. Associated Content refers to Dimmesdale â€Å"As the ultimately religiously pious figure of the town and he is held in high regard. . . † (2). It is the status of being the reverend for the town along with his education â€Å" a young clergyman, who had come from one of the reat English universities, bringing all the learning of the age into our wild-forest land† (Hawthorne 62) that keeps Dimmesdale from initially admitting what had taken place between himself and Prynne. In comparison to Eagleton, Dimmesdale is the representation of the society and the superstructure that is in place (532). Regardless of how he may want to become a permanent part of Prynne’s life, the superstructure in place would never allow it to be so. It is this superstructure of society that Hester Prynne rebels against and causes her to live a life of isolation with her daughter , save her lients who come to her. Hester Prynne has been called an adulteress by many. Even within the religious community, Prynne is thought of at the least, wrong for her actions, including not revealing the father of her child. It is the content of her life that takes form in this novel. Prynne, strong-willed and determined, did not give in to the demands of the community which asked of her to give Pearl’s father’s name. Prynne refused to do so and in her refusal, lost her status within the community, never to have it returned to her. Relating her character to Marxist literary theory is relatively asy. Prynne is one of the few who would gladly give up his or her station or class in society to the protection of one if not al l. Prynne would not be accepted within the upper class of Boston at this time for she did not conform to the way t he higher classes, both religious and social, decided that life should be conducted. Dr. G. B. Loring declared that â€Å"It would be hard to conceive of a greater outrage upon the freezing and self-denying doctrines of that day, than the sine for which Hester Prynne was damned by and for which Arthur Dimmesdale damned himself† (1). Prynne’s refusal to become part of the culture that denied itself for form and fashion is what pushed her to the outskirts of society. However, even with the refusal to bend in tow, Prynne went on to live a productive life and see her daughter become a elegant young lady. Evaluating The Scarlet Letter from the Marxist point of view is interesting to say the least. Yet, the Marxist point of view gives the reader a broader look at the characters and society as a whole. Through Marxism, it is not just the sin that is looked at, but the condition of the heart, the station and class of man, along with his content and form that makes up society then and now.

Psychological Measure

Abstract * There are various psychological measures which are used to evaluate conditions such as depression in children and adults and even insomnia. The articles Revised Hamilton Rating Scale for Depression and also Antidepressants and the Sound of One Hand Clapping discuss the use of the Hamilton Depression Scale. These articles also compare and contrast the measurements which were discovered by using this scale. Within the contents of this paper is an explanation as to who is qualified to administer and interpret the measure as well as the settings in which it would deem proper to use the measure. Finally, validity of the Hamilton Depression Scale is reviewed within this paper. Psychological Measure The Hamilton Depression Scale or normally known as HAM-D is a test that was developed by Max Hamilton around 1960 (Warren, 1994). The test has been revised in the years of 1966, 1967, 1969, and finally in 1980. It is a questionnaire that is filled out by the patient and professional after the patient’s initial interview. The main goal of the test is not to help diagnose the person’s depression, but to test the severity of the depression. Max Hamilton was also clear that the test he created should not be used to diagnose patients, but simply to test the levels of severity. Summary of Articles The articles analyzed were, Revised Hamilton Rating Scale for Depression, written by W. L. Warren and Antidepressants and the Sound of One Hand Clapping written by Ronald W. Pies, MD from the Psychiatric Times. HAM-D looks at the level of severity of the different symptoms that are found in patients that have depressions. The symptoms of mood, insomnia, agitation, anxiety and weight loss are some the characteristics that are addressed in the questionnaire. In other words, it tests people that have already been diagnosed with clinical depression to find, if any, changes that may have come from treatment, or symptoms that have worsened due to daily struggles. This test is used by psychologists on children, teenagers, and adults (Warren, 1994). A great example of its many uses is trying to find the effect of placebos on patients. The placebo, also known as a sugar pill, is known to have no true physical effect on the human body except in the psychological belief of its healing power by the patient (Pies, 2011). The article written by W. Warren explored more on the clinical therapy that is achieved from the test, while Ronald W. Pies MD’s article focus more on the experimenting research benefits of the test. They both agree on the purpose of the test, but have slightly different goals or focus of its use in the psychological community. HAM-D Administration The majority of psychological testing for antidepressants is done through the HAM-D test (Pies, 2011). In Warren’s article, he explained that the reliability of internal tests done with the HAM-D comes around 81% with a fair sample reaching the general representation of the demographics of clinical depress patients. The validity was also to be found in a mean around 61% as being correlated by other depression tests such as the BMI (Warren, 2011). There are seven items that Hamilton felt were necessary to consider when administering the HAM-D. The first would be the severity and longevity of the symptoms. The second is that the test should cover the last week or two weeks. It is not meant to cover just a day since it is difficult to monitor lack of sleep, or weight loss in one day. The third item is that each item in the scale must be evaluated separately. Just because a person rates high in one area does not mean that they will rate high in another area. The fourth item that Hamilton covered was that the scale is based on a change from the norm in the patient. This scale is used to rate the depressed mood symptoms not the personality of the person. The fifth item is that each week should be looked at separately. The researcher should not look at one week, or ask about the previous week when doing the new test. The sixth item, which is rarely done now, is that the person administering the test should look at all sources of information, such as listening to what family members have to say. The last item that Hamilton felt necessary was to caution the clinician to use their own judgment when evaluating a person. For example, if a person says they have lost a lot of weight, but in reality it is only a few pounds, the clinician must be able to evaluate this information for what it really may be, such as dieting, or eating special foods due to a holiday (Hersen, 2004). Hamilton never did set a specific set of standards for who should be allowed to administer the test. He did feel that the person who was administering the test should have certain skills and knowledge. Hamilton is quoted as saying, â€Å"The value of the scale depends entirely on the skill of the interviewer in eliciting the necessary information (Hersen, 2004)†. Hamilton felt that the clinician should have a varied background with dealing with people with all different degrees of severity in their depression. The rater should have didactic training as well as a background in psychology especially with affective disorders. The person doing the rating should have good interviewing skills, this would include knowing when to ask certain questions as well as how to phrase the questions that are to be asked (Hersen, 2004). Validity It is difficult to say that the Hamilton Depression Scale in general is either valid or invalid without considering a few factors. Researchers have analyzed content, convergent, discriminant, factorial and predictive validity which are found within this scale. Content validity refers to the reflection of the scale items in correspondence to known factors of depression. Convergent validity correlates with other depression’s other measures. Discriminant validity involves distinguishing between groups which suffer from depression and those groups that do not. Factorial validity stems from factor examination of the data-based structure of the scale, determining whether each item focuses on the designed factor. Finally, predictive validity occurs in predicting change in the severity of symptoms which are associated with treatment (Bender, 2005). Validity within the Hamilton Depression Scale varies depending on what is being examined. Testing for information regarding older adults may be more or less valid than testing to see if the condition of the economy influences depression. Validity studies which examine scaling and item content concluded that several items failed at measuring single symptoms or containing response options that correlate with the degrees of severity (Bender, 2005). However, as previously mentioned, when this scale was used to measure antidepressants as they relate to depression, it proved 61% valid in comparison to other tests which are administered to produce information which pertains to depression. These two discoveries assist in concluding that the validity of this measure varies based on different factors such as what it actually being tested and possibly the whom is person or persons responsible for administering the test due to interpretation and biasness. Conclusion Various measures evaluate the factors which correlate with depression, but the Hamilton Depression Scale is one of the most widely used in terms of depression. This measure is not used to diagnose depression, but rather to produce information about the level of severity. Although there is no definitive answer about who should be administering this test, the administrator should take seven factors into consideration during this process. As with any other testing measure, validity has to be taken into consideration when determining if the test should continue to be used in the future. However, validity is not cut and dry, but rather complex as it concerns what is being measured. Overall, this widely used measure, has revealed useful results in the past concerning depression and will continue to do so in the future. References Bender, K. (2005). Throwing Out the Gold? Reconsidering the HAM-D. Psychiatric Times Retrieved from http://www. psychiatrictimes. com/blog/couchincrisis/content/article/10168/1968125 Hersen, M. , Hilsenroth, M. J. , & Segal, D. L. (2004). Comprehensive handbook of psychological assessment . Hoboken, NJ: John Wiley & Sons, Inc.. Pies, R. W. (2011) Antidepressants and the Sound of One Hand Clapping. Psychiatric Times Retrieved from http://www. psychiatrictimes. com/blog/couchincrisis/content/article/10168/196812 Warren, W. (1994). Revised Hamilton Rating Scale for Depression. Retrieved from EBSCOhost.