Drive-in Business Plan Essay Example

Drive-in Business Plan Essay AutoRama Drive N Nicholas Boothe December 1, 2009 Business Plan ENTR280-01 Executive Summary AutoRama Drive N is a startup business located in the southern Indianapolis area. AutoRama provides the community with an old fashioned 50’s style diner/drive-in that serves a variety of grilled and fried foods, as well as healthier alternatives. AutoRama is not the everyday low quality fast food restaurant. AutoRama prides itself in the quality of food, and the cheap prices it is able to offer to the community. AutoRama will differentiate itself from its competitors by providing a whole different experience. The food will be old fashioned, and freshly cooked to order. The parking lot will be filled with auto enthusiasts and their vehicles, while the diner will be a family friendly 50’s era restaurant. AutoRama is there to serve the community, and do its part to improve its surrounding areas. AutoRama will do its part to get cars off the streets, and into the parking lots, with sponsorships of local meets and events, as well as providing discounts for car clubs and those wishing to designate spaces for weekends and meets. AutoRama is a partnership, with Nicholas owning half of the business, with 80,000 invested, and Amanda and Kevin both investing 40,000 each. This is enough to get the business started, and initial training and organizations in order. 16 months will be taken to find the right property, have the building finished, and all equipment installed and ready for business. During the few weeks after completion and before the initial opening, selection and training of employees will take place to ensure that AutoRama will be ready to run as soon as the doors open. We will write a custom essay sample on Drive-in Business Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Drive-in Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Drive-in Business Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The company will establish itself in the market by strong marketing techniques in print and radio, as well as through sponsoring local events, and through word of mouth. Hosting events with other local events will be the main way of AutoRama getting its name out into the public. Although there are other fast food restaurants located in close proximity, they are complete different structures from AutoRama. Nothing about the business is the same, and this will set AutoRama apart from the competition, and make the company successful. The company will be managed by the three who have a financial stake in the business, Nicholas, Amanda, and Kevin. This will have more of an impact, and more of a drive to succeed, and do well. All three have years of experience in the restaurant business, and have had great success in ventures past. The management structure will be that of a horizontal system, where all employees are created equal, and everyone brought into the business will have equal say into changes needed to be made, and suggestions for improvements. This will provide the best possible working atmosphere, along with allowing no employee to feel left out of the business, and so everyone feels responsible for the success and achievement. Objectives: * The first objective is to secure a building site, where access is easy from main roads, with plenty of extra space, or about an acre. * Establish a presence in the automotive community, as well as in the family based restaurant category. * Become profitable within the first 18 months of business, with loans and investments paid off in 30 months. Keys to Success: Strict guidelines throughout the business process, with checks to ensure proper procedures are followed. * Never stop looking to improve some part of the business structure * Strong visibility in the surrounding community, as well as a strong social presence in local events. * Ensure customer satisfaction and repeat customer transactions. Mission: * It is AutoRama Drive N’s mission to deliver value old fashioned food, b rought back from the 50’s for your old style dine-in experience. AutoRama will provide a friendly clean atmosphere, welcome to families and car enthusiasts alike. II. Company Description Cops have always been attracted to the car scene. There has been a newfound energy to crackdown on speeders and drivers breaking the law. But, the good comes with the bad. Nice cars are generally all lumped together into a typical stereotype, so cops are especially watching for these â€Å"nice cars† and catching every little thing they do wrong. Even cars that are parked are being harassed. Local businesses complain about unwanted activity after store hours. AutoRama Drive N is the answer to those that share a common interest in cars, enjoy hanging out with friends, and meeting new people, all while having true American dining. The restaurant is a startup business set in a mid50’s-60’s era, with parking spots surrounding the building which have an intercom you can order from, while also having an inside dining area. The food will be American based, including tenderloins, hamburgers, hot dogs and ribs in different combinations, all accompanied by a side of fresh cut and seasoned fries. All food is fresh, and made to order. Soft drinks will be made available, with freshly made root beer available on tap. The company is not only to appeal to the car crowd, but to all families. This would be a family safe atmosphere, which is alcohol free. The parking lot would include an acre of parking spots for special events, and everyday customers. This gives plenty of room for car clubs to park together in sections, and also enough room for family vehicles not associated with different groups. Spots can be reserved at a small fee, to ensure room. Parking spots up front surrounding the building can also be reserved in advance. AutoRama Drive N will be located in the far edge of the suburbs, so not to disturb the local communities, but be within a short driving distance of the majority of the community. This will give enough room for expansion, and not hamper those with louder vehicles from participating. There will be activities such as burnout contests, car shows, etc. to bring in crowds for special occasions. AutoRama Drive N will be a limited liability corporation, with Nicholas Boothe as the majority owner, at 51%, and Kevin Donald and Amanda Rachel splitting the remaining ownership. Hundreds of local people access local online auto forums every day, and this will give widespread advertising, while promoting the good cause of bringing everyone together. Industry Analysis The fast food and quick service restaurant industry includes about 200,000 restaurants with revenues annually reaching $120 billion. The top 50 companies hold about 25% of industry sales. A typical fast food restaurant generates about $670,000 annually. The average American eats at a fast food restaurant on average 11 times a month, and over 800,000 meals a year. Fast food has grown in popularity with the economic downturn. This has made value more important, and the value and quickness associated with fast food has grown and become synonymous with American culture. Quality of food is also a new trend in the fast food industry. Not only how well the typical fast food is made, but the ingredients included also. The world has become very health conscious when it comes to fast food, so healthy alternatives need to be available. Like all food based industries, the fast food industries profit margin is dependent upon the food prices. The prices of corn, beef, and oil have all risen. High oil prices have led to alternative fuels, which in turn raised the prices of corn and other products in the production of ethanol. This has made it more expensive for farmers to feed their cattle, which has led beef and chicken prices to rise. Because of this growing food price, coupled with intense competition, and shrinking profit margin, companies must find a way to set themselves apart, in value, price, and as an overall business. The fast food industry is a volume-driven business, and transaction speed is extremely important, along with accuracy. Innovations are constantly being implemented to speed the process from ordering to delivering the product, and providing quality food and service. Although large companies have advantages in purchasing, financing, and marketing, but small companies have unique products and serve a local market. This will allow the small company, such as AutoRama, to adapt to the environment, and acclimatize to its customers. The key to entering into this saturated market is differentiation from the major market holders. A typical fast food restaurant includes a combination of hamburger and chicken meals, french fries or similar, and soda. AutoRama Drive N differentiates itself from other competitors in several ways. First, the typical hamburger found in fast food restaurants, cooked in bulk, and kept in heating trays, being dried out, and soaked in grease will not happen at AutoRama Drive N. AutoRama will be operated on a cook to order basis, using only fresh ingredients, and environmentally and health conscious processes. Key competitors include restaurants such as Sonic, In-N-Out Burger, Rally’s, and the big companies such as McDonalds, Wendy’s, and Burger King, although the larger companies are less likely to change to a local environment, and conform to locals surrounding the area. The drive-in concept and carhop delivery service are trademarks of the classic American dining. This 1950’s feel provides an escape from everyday fast-paced life, while still providing the quick and efficient services of a fast food restaurant. AutoRama’s niche in the market is the focus on auto enthusiasts. No other drive-in restaurant incorporates their business with a focus on the auto enthusiast. In the last decade, there has been an increase in the amount of car collectors, and car enthusiasts. With baby boomers reaching retirement age, they are going back to their early adult lives, and buying what they wished they could buy at earlier ages. This auto theme focuses not only on those buying cars from their early lives, but all auto enthusiasts of all ages. Auto aftermarket part companies are in abundance, which makes them more readily available to the everyday driver. This is a culture, where all are brought together by a common interest, or a common lifestyle. AutoRama is the place where this lifestyle can be celebrated. Market Analysis Food away from home accounts for over $529 billion annual sales, with fast food restaurants accounting for more than 77% of sales. Statistics have shown that consumers eat out 2-3 times per week, and that number continues to grow. AutoRama Drive N’s market consists of a wide array of customers, mainly consisting of 16-55 year olds, with our automotive marketing towards males, and the restaurant and family atmosphere towards women and families. With Indianapolis being the crossroads of America and the racing capital of the world, AutoRama connecting with the auto enthusiast is the target market segment. Being based on the south side of Indianapolis, AutoRama is located only about 12 miles from downtown. This provides easy access to the local car scene, while also being in a close proximity to nationally recognized racing organizations. There are also hundreds of members of local car clubs, and online car enthusiast forums that have yet to be tapped into. The southern Indianapolis continues to grow about 2,000 a year between 2005 and 2010. There are eight local universities within 20 miles, along with two major shopping malls, and 14 municipal parks and recreation areas. This provides AutoRama with a growing market, and a greater number of consumers. The auto enthusiast typically does not have just one place to meet. There is usually not enough space for a group of cars to park together, whether it is to hang out, or for other purposes. This is where AutoRama’s large parking lot comes in. Not only will AutoRama cater to the everyday consumer looking to enjoy a nice fast meal in a 50’s style diner, but will also be able to entertain car shows, car club events, and other recreational activities. Although the diner will only be open from 11am-11pm weekdays, and 10-12 on weekends, these activities will not be limited by the time, or day of the week. This is a true 24/7 meeting spot for customers. Main competitors of this 50’s style dine in restaurant contain just a few companies, such as Sonic and Dog N Suds. Dog N Suds is closer in proximity, in downtown greenwood, but is limited due to the restaurant size, limited hours of operation, and overall unstableness of the franchise. The nearest Sonic is in Camby, which is about 20 miles southwest of the city of Indianapolis. Sonic has no room to be able to handle any size of a crowd, and is in a far location from most consumers. Although other fast food restaurants are in the area, such as Wendy’s, McDonalds, and Burger King, non offer the wide selection of food, the drive in service, the 50’s style atmosphere, or the parking lot that can cater to large groups of people. Since AutoRama Drive N is just a local startup company, most advertising will be done locally, and through word of mouth. AutoRama will sponsor local events and meets, and take part in being socially responsible in the local community. Since AutoRama will be based more towards the auto enthusiast culture, AutoRama’s main focus will be advertising to car groups and clubs, local car shops, and online forums where local communities share common interests in cars in online blogs and forums. AutoRama will be a clean, family friendly atmosphere. There will be strict rules enforcing cleanliness, appropriateness, and great quality and service. The drive in part of the parking lot will have intercoms with a menu available to look at when ordering to ease the process if you do not wish to get out of your car. This will also help to keep costs down, due to fewer employees needed if the consumer does not require face to face interaction. Food available will include fast food meals such as hamburgers, hot dogs, and french fries, but also a more full service feel with ribs, tenderloins, and various chicken meals available. If fast food doesn’t seem to fit your eating habits, there will also be healthy alternatives available, such as salads, grilled items instead of fried and healthier side items such as side salads, baked potatoes, slaw, and vegetable mixes. All meals will be produced quickly, allowing the consumer to order and go, or sit and relax while enjoying their fresh cooked meal. To promote AutoRama’s business, especially during startup, there will be discounts for supporting car club members, and forum members. This will help get the business out there, while also marketing to the auto enthusiasts the company is going for. Management Team and Company Structure The management team will be limited during first startup, until additional resources are needed. The startup will consist of Nicholas Boothe, the founder of the company, Amanda Rachel, assisting manager, and Kevin Donald, assistant manager. As the company grows, responsibilities and roles may change, with the addition of personnel and division of responsibilities. With the lesser amount of workers for start up, this will keep overhead low, allowing the business to grow, but keeps key positions for success filled. This will cause more work for current employees, but will pay off in the end as the company develops and grows. Nicholas Boothe, founder of AutoRama Drive N, has extensive restaurant and food experience. He has worked in the restaurant/fast food industry since the age of 14. He has held every position in the restaurants he has worked at, allowing him to gain experience and knowledge of all aspects of the restaurant business, working in businesses that have expanded, and early on, businesses that were closed. He has a BA from the University of Indianapolis in Finance and Management. Nicholas will be able to take care of the company’s finances, along with managing other employees, including scheduling, meeting local and national work and safety laws, and taking the company to the next level. Amanda Rachel has had 6 years in the restaurant industry. Amanda has a BA from the University of Indianapolis in Marketing and Business Administration. Amanda will take care of the bulk of the marketing strategy for AutoRama. She will assist Nicholas in marketing the company to locals, and establishing a following of customers in the surrounding area. Amanda will also work with local shops in getting the AutoRama name out into the public, as well as into the automobile based community. Kevin Donald, who served in the United States Air Force, and also managed a small franchise in California, nearly doubled the sales of his restaurant in 13 months, has decided to put his time and interests into this new venture. While Kevin has no educational background in this area, the skills he learned while serving, and the on the job experiences are more than enough to qualify him for a management position. With these three key manager positions filled with people that know the business, have seen different strategies, and seen businesses fail, this should be a firm foundation for a promising company. For the first three quarters of operation, Nicholas will not be taking any salary for the company. This will allow a salary of $26,000 per Kevin and Amanda, who have no stake in the company. This will allow the management team to evaluate where the company stands financially, the growth rate, and what, if anything needs to be changed. During these first three quarters of business, the company will project sales based on weekly performance, and allow room for growth, especially when key events are being held. If the company is growing at a steady rate, this will allow for the hiring and training of more employees. If the company seems to be lacking in any area, these constant evaluations will show where improvement is needed, and will be addressed immediately. As the company grows in the future, more staff will be needed, along with different shifts for scheduling purposes. There will be an afternoon to early evening shift, from 11am-6pm, and an afternoon to evening shift, from 4pm-11pm. This will allow for overlapping during the busiest evening hours. Beginning and ending shifts will also require workers to show up, 30 minutes early, and stay 20 minutes late, to help with the days start up, and clean up after shifts. This will be a fast paced workforce where everyone is there to help. Although there are designated managers, and people in charge, the company will operate on a horizontal basis, where no one will be looked down upon because of the position they hold. Everyone will be seen as an employee of AutoRama. Training will be up to each manager, all of whom possess the skills necessary to run each part of the business. Every employee will be trained in each job category, so there will be no shortage of help if one part of the business becomes backed up, or is understaffed at any point. Starting wages for servers would be $4. 13 an hour, two dollars more than servers get at other restaurants, as this position will be mainly tip based. Cooks will receive a starting wage of $8. 00 an hour, with re-evaluation after the first 30 days, then every six months after that. Cashiers will start out making $7. 50 an hour, with the same re-evaluation as other positions. Each employee can look to work between 25-35 hours at first, with hours evening out as the company grows, and more employees are added. This will prevent employees from becoming overworked, but still provide an adequate amount of hours to support their needs. Operations Plan The management team is made up of professionals that have experience in the industry, and know what works best through strategies and planning. AutoRama will be managed by a horizontal, open door type of management philosophy. Since this is a small startup business, all input is welcome, and everything will be reviewed and considered into implementation if there is belief from the whole that the new concept could help the business. Filling positions will be a process, gone through with the approval of each manager, to make sure each member is a perfect fit for the company. After completion of an application, each potential employee will be subject to an interview with each manager. After the interviewing process, there will be a 30 day trial period, where an employee, if not meeting up to performance standards, may be let go for any reason. After the 30 day trial period, a review process will be put in place to let the employee know what they can work on, what they are doing well, and just overall performance feedback. Each position at AutoRama will have a step-by-step outlined process of rules, guidelines, and procedures for all duties and responsibilities associated with employment. Staff selection will be based on availability, experience, and overall appeal to work in a business and helping it grow and succeed. Food supplies will be obtained mainly through food wholesalers in the area, with inventory closely being monitored to more closely project the company’s exact needs. As the company grows, it can move from wholesalers to companies that take orders and deliver needed goods, such as Piazza Produce, or other locally popular companies. There will be refrigerators and freezers with enough capacity to store all goods needed to operate on a daily basis, along with room for excess reserves. All equipment will be purchased, rather than leased. This will allow the sale of equipment if the company decides to upgrade, or replace with newer units, and able to recoup some of the initial investment. This will also allow the business to use the equipment as long as possible, or until a better solution is acquired, and will reduce downtime if the lease runs out and the unit must be replaced, etc. AutoRama will comply with all local and state regulations according to restaurant food and safety guidelines. There will be guidelines to be followed to ensure a healthy atmosphere. AutoRama will also be teaming up with local law enforcement according to the auto enthusiast area of the business. AutoRama will enforce a strict set of rules for cars that frequent the parking lot of the restaurant. There will be a small fee for the use of the area, and reserved areas during promotional activities. With this fee, a window decal will be provided. With this decal, there is a promise to adhere to all laws on the roads, and be safe for themselves and others. Those who do not wish to partake in the decal program will not be allowed access to the site during closed business hours. This will let the police know who is welcome, and the guidelines they must follow. This will prevent the generalizations given to car enthusiasts as a whole, which will provide better relations between the auto community and law enforcement. On a daily basis, all inventories will be checked twice, in the mornings and evenings, for availability, as well as quality. The restaurant and its surroundings will also be inspected for cleanliness. Upon completion of these two steps, it is time to begin the day, and start food preparation. All ovens, grills, and fryers will be turned on and checked, and set to cooking temperatures. As the daily employees show up for their shifts, they must make sure everything is set up properly, and ready for customers. Since all employees are trained in every part of the restaurant, if there is anything that needs to be done, anyone can do it. The management team will be responsible for the smooth running of operations on a daily basis. They must make sure all employees schedules meet the company’s needs, as well as comply with the availability of the employees. The basic operational hours are 11am to 11pm, with hours varying on holidays, as well as special events that AutoRama will be holding. During these hours, the management team must make sure the hours are staggered, with the most employees scheduled during peak business hours during the day. Employee’s breaks must also be kept in check to ensure compliance with federal regulations. AutoRama is located on the south side of Indianapolis, where there is a dense population of middle to high class citizens. This is also where the majority of automobile enthusiasts tend to congregate during the weekends, as well as the where the majority of car events tend to be held. This puts AutoRama in the main focus area of the target population, as well as accessible from main roads to provide ease of access. This gives visibility to a greater number of people, which could be critical to the success of the business. Product/Service Design and Development Plan As AutoRama is a startup company, there lay many obstacles left in the future. With a plan, those can be easily achieved and overcome. The schedule starts as an outlook from where the business is now, in the development and planning stages. The timeline before startup is approximately 16 months. In this time, all decisions about products served, advertising and promotion structure, companies used for products, building and materials needed, etc. will be distinguished and put into development. First, a site for the business needs to be found. Allow approximately two months to find the right site for the foundation, and development of the business. During this time, an overview of the building needs to be developed, and planned out, so as soon as a business site is found, the building development can begin. Once a business site is decided upon, AutoRama needs to start looking for distributors in the area to receive its inventory from. This is a critical part of planning, because timeliness and availability is essential to the business. This will take about 3 weeks to study and inquire into different distributors and complete the proper research and background checks. During this time when the physical business is not yet finished being built, the focus can be put on non-tangible goals. Here, AutoRama will look into the advertising and promotion aspects for the best way for the business to get its name out, attract new customers, and keep existing customers continually coming back. The most cost-effective, farthest outreaching ideals will be put in place. This will take approximately 3 months to study, test, and decide on implementation strategy. Next the equipment will be decided upon. The equipment that fits the needs of the business and that will be able to meet any goals, and handle all production needed of the kitchen, will need to be found. Different manufacturers will need to be contacted, so that each product may be researched, and possibly tested before purchase, to make sure the equipment will be adequate and cost effective. This process should take approximately 2 months. What will make or break the business is the food, or the product. You can have the best equipment and best ideas of a business, but if the food isn’t up to par, then everything else becomes a moot point. AutoRama will be testing many ingredients in the different recipes, and providing samples for feedback before deciding on the best recipe for the food for the business. Once a recipe for each product is reached, a trade secret must be obtained to make sure the food at AutoRama stays unique and sets itself apart from the competition. Allow about 3 months for all testing and experimenting with the recipes. About this time, the physical building should be reaching completion. During this time, the outlay will be critiqued, and finalized for the optimization of space. Once the kitchen and â€Å"behind the scenes† space of the building are finalized, the dining area, or customer area, needs to be designed. Since the theme of AutoRama Drive N is that of a 50’s diner, the approach and overall look of the area should reflect this time change. Decisions on materials, as well as delivery and setup, should take approximately 3 months to be finished. During the remaining two months, finalizations should be under way, including the selection of staff, scheduling setup, and process of day-to-day activities should be set up. During this time, training will also occur, as well as an opening strategy for the first month’s startup, and a special grand opening plan. This allows time for mishaps to be taken care of, and everything to be in order in time for operations come March. Challenges and risks aren’t always preventable. AutoRama acknowledges that everything can’t be perfect, and recognizes some risks and challenges it may have to overcome. If the distributor falls through, or cannot meet orders, there must be a backup plan in order, with a different company that would be able to deliver. This will prevent a sudden reduction in inventory, which could be very bad for business. Indiana is known for its fluctuating weather. If for some reason the weather slows down the development process of the business, there is an allowance of time the last two months to provide some room for inaccuracies in time planning. The business plan is also set up to be able to start at a later date if it becomes necessary. Financial Section The company is privately held by Nicholas Boothe, Amanda Rachel, and Kevin Donald. Each member contributed $125,000. 00 for startup capital, with an additional loan of $77,500. 00. This will allow for all startup costs to be taken care of, as well as backup funds in case something unforeseeable happens. This will allow AutoRama Drive N time to acquire and generate its own funds, and function solely upon itself. Each member owns one third of the business, until year three, where there will be an option for Kevin and Amanda to sell their share in the business to Nicholas. AutoRama Drive N| | Balance Sheet Year Beginning March 1, 2011| | Assets| Liabilities| Current Assets (cash)| $10,000| Current Liabilities| $44,000| Petty Cash| $0| Accounts Payable| $34,000| Accounts Receivable| $0| Notes Payable| $68,500| Inventory| $10,200| Interest Payable| $8,200| Prepaid Expenses| $4,200| Taxes Payable| $12,000| Fixed Assets| $200,000| Federal Income Taxes| $60,000| Buildings| $120,000| State Income Taxes| $20,000| Equipment| $38,500| Property Taxes| $25,600| Furniture| $10,000| Other| $120,600| | | | | Total Assets| $392,900| Total Liabilities| $392,900| AutoRama Drive N| | | Income and Expense Statement| | | Month Ending March 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $182,400. 00| | 002| Discounts (2)| -$1,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$54,720. 00| | | Gross Profit| $124,400. 00| | | (1) Avg. 600 guests weekday, 900 Friday and 1200 weekend @ average $8. 0 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $5,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $6,500. 00| | 009| Utilities| $1,300 . 00| | 010| Insurance| $700. 00| | 011| Equipment | $25,000. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $52,760. 00| | 015| Operating Profit| $71,640. 00| | 016| Taxes| $20,059. 20| | 017| Net Profit| $51,580. 0| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending April 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $166,400. 00| | 002| Discounts (2)| -$1,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$49,920. 00| | | Gross Profit| $113,200. 00| | | (1) Avg. 550 guests weekday, 800 Friday and 1100 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 0| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009 | Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $12,000. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $35,760. 00| | 015| Operating Profit| $77,440. 00| | 016| Taxes| $21,683. 20| | 017| Net Profit| $55,756. 80| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending May 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $132,800. 00| | 002| Discounts (2)| -$1,800. 0| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$39,840. 00| | | Gross Profit| $89,680. 00| | | (1) Avg. 400 guests weekday, 650 Friday and 950 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $ 3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $8,000. 0| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $31,760. 00| | 015| Operating Profit| $57,920. 00| | 016| Taxes| $16,217. 60| | 017| Net Profit| $41,702. 40| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending June 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $152,000. 00| | 002| Discounts (2)| -$1,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$45,600. 00| | | Gross Profit| $103,120. 00| | | (1) Avg. 500 guests weekday, 700 Friday and 1025 weekend @ average $8. 00 per transaction. | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $4,000. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $27,760. 00| | 015| Operating Profit| $75,360. 00| | 016| Taxes| $21,100. 80| | 017| Net Profit| $54,259. 20| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending July 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $187,200. 00| | 002| Discounts (2)| -$3,800. 00| | 003| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$56,160. 00| | | Gross Profit| $125,760. 00| | | (1) Avg. 600 guests weekday, 950 Friday and 1250 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 06| Part Time Employee Wages| $8,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $5,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $4,000. 00| | 012| Equipment Upkeep| $550. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $33,960. 00| | 015| Operating Profit| $91,800. 00| | 016| Taxes| $25,704. 00| | 017| Net Profit | $66,096. 00| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending August 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $164,800. 00| | 002| Discounts (2)| -$3,800. 00| | 03| Allowances (3)| -$1,480. 00| | 004| Cost of Goods Sold| -$49,440. 00| | | Gross Profit| $110,080. 00| | | (1) Avg. 500 guests weekday, 850 Friday and 1150 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $6,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $4,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $3,500. 00| | 12| Equipment Upkeep| $450. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $30,360. 00| | 015| Operating Profit| $79,720. 00| | 016| Taxes| $22,321. 60 | | 017| Net Profit| $57,398. 40| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending September 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $139,200. 00| | 002| Discounts (2)| -$2,800. 00| | 003| Allowances (3)| -$980. 00| | 004| Cost of Goods Sold| -$41,760. 00| | | Gross Profit| $93,660. 00| | | (1) Avg. 400 guests weekday, 750 Friday and 1000 weekend @ average $8. 00 per transaction. | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $2,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $26,260. 00| | 015| Operating Profit| $67,400. 00| | 016| Taxes| $18,872. 00| | 017| Net Profit| $48,528. 00| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending October 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $115,200. 00| | 002| Discounts (2)| -$2,800. 00| | 003| Allowances (3)| -$980. 00| | 004| Cost of Goods Sold| -$34,560. 00| | | Gross Profit| $76,860. 00| | | (1) Avg. 300 guests weekday, 600 Friday and 900 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 0| | 006| Part Time Employee Wages| $4,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,500. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $2,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $26,260. 00| | 015| Operating Profit| $50,600. 00| | 016| Taxes| $14,168. 00| | 017| Net Profit| $36,432. 00| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending November 30, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $86,400. 00| | 002| Discounts (2)| -$2,800. 0| | 003| Allowances (3)| -$980. 00| | 004| Cost of Goods Sold| -$25,920. 00| | | Gross Profit| $56,700. 00| | | (1) Avg. 250 guests weekday, 400 Friday and 650 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,750. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $2,900. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $2,500. 0| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $24,660. 00| | 015| Operating Profit| $32,040. 00| | 016| Taxes| $8,971. 20| | 0 17| Net Profit| $23,068. 80| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending December 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $93,600. 00| | 002| Discounts (2)| -$3,800. 00| | 003| Allowances (3)| -$680. 00| | 004| Cost of Goods Sold| -$28,080. 00| | | Gross Profit| $61,040. 00| | | (1) Avg. 275 guests weekday, 425 Friday and 700 weekend @ average $8. 00 per transaction. | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,950. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $3,400. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $1,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $24,360. 00| | 015| Operating Profit| $36,680. 00| | 016| Taxes| $10,270. 40| | 017| Net Profit| $26,409. 60| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending January 31, 2011| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $83,520. 00| | 002| Discounts (2)| -$1,400. 00| | 003| Allowances (3)| -$680. 00| | 004| Cost of Goods Sold| -$25,056. 00| | | Gross Profit| $56,384. 00| | | (1) Avg. 240 guests weekday, 380 Friday and 635 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,150. 0| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $2,400. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $1,500. 00| | 012| Equipment Upkeep| $350. 00| | 013| Depreciation| $500. 00| | 014| Total Expenses| $22,560. 00| | 015| Operating Profit| $33,824. 00| | 016| Taxes| $9,470. 72| | 017| Net Profit| $24,353. 28| | AutoRama Drive N| | | Income and Expense Statement| | | Month Ending February 28, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $88,160. 00| | 002| Discounts (2)| -$1,400. 00| | 003| Allowances (3)| -$680. 00| | 04| Cost of Goods Sold| -$26,448. 00| | | Gross Profit| $59,632. 00| | | (1) Avg. 255 guests weekday, 415 Friday and 660 weekend @ average $8. 00 per transaction. | | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $8,160. 00| | 006| Part Time Employee Wages| $3,650. 00| | 007| Rent| $4,500. 00| | 008| Advertising and Promotion| $2,400. 00| | 009| Utilities| $1,300. 00| | 010| Insurance| $700. 00| | 011| Equipment | $1,500. 00| | 012| Equipment Upkeep| $350. 00| | 13| Depreciation| $500. 00| | 014| Total Expenses| $23,060. 00| | 015| Operating Profit| $36,572. 00| | 016| Taxes| $10,240. 16| | 017| Net Profit| $26,331 . 84| | AutoRama Drive N| | Balance Sheet Year Ended February 28, 2012| | Assets| Liabilities| Current Assets (cash)| $20,000| Current Liabilities| $44,000| Petty Cash| $2,000| Accounts Payable| $34,000| Accounts Receivable| $18,000| Notes Payable| $68,500| Inventory| $5,800| Interest Payable| $8,200| Prepaid Expenses| $4,200| Taxes Payable| $12,000| Fixed Assets| $200,000| Federal Income Taxes| $60,000| Buildings| $120,000| State Income Taxes| $20,000| Equipment| $38,500| Property Taxes| $25,600| Furniture| $10,000| OTHER| $146,200| | | | | Total Assets| $418,500| Total Liabilities| $418,500| AutoRama Drive NCOGS- Year Ended February 28, 2012Sales $1,591,680. 00Net Cost of Goods Sold $ 382,003. 20Gross Profit On Sales $1,209,676. 80 AutoRama Drive N| | | Income and Expense Statement| | | Quarter Ending May 31, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $507,200. 00| | 002| Discounts (2)| -$10,800. 00| | 03| Allowances (3)| -$6,480. 00| | 004| Cost of Goods Sold| -$152,160. 00| | | Gross Profit| $337,760. 00| | | (1) Mar:625,930,1250 Apr:550,850,1125 May:500,680,970| | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $18,600. 00| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $16,500. 00| | 009| Utilities| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 0| | 013| Depreciation| $1,500. 00| | 014| Total Expenses| $92,090. 00| | 015| Operating Profit| $245,670. 00| | 016| Taxes| $68,787. 60| | 017| Net Profit| $176,882. 40| | AutoRama Drive N| | | Income and Expense Statement| | | Quarter Ending August 31, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $517,120. 00| | 002| Discounts (2)| -$16,200. 00| | 003| Allowances (3)| -$6,900. 00| | 004| Cost of Goods Sold| -$155,136. 00| | | Gross Profit| $338,884. 00| | | (1) June: 525,715,1030 July: 600, 975, 1280 Aug:530, 870, 1180| | (2) Discounts for club members and coupons| (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $19,200. 00| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $19,500. 00| | 009| Utilit ies| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 00| | 013| Depreciation| $1,500. 00| | 014| Total Expenses| $95,690. 00| | 015| Operating Profit| $243,194. 00| | 016| Taxes| $68,094. 32| | 017| Net Profit| $175,099. 68| | AutoRama Drive N| | | Income and Expense Statement| | | Quarter Ending November 30, 2012| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $381,440. 00| | 002| Discounts (2)| -$16,200. 00| | 003| Allowances (3)| -$6,900. 00| | 004| Cost of Goods Sold| -$114,432. 00| | | Gross Profit| $243,908. 00| | | (1) Sept:450, 750, 1025 Oct:400,600, 930 Nov:325, 480,740| | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $19,200. 0| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $19,500. 00| | 009| Utilities| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 00| | 013| Depreciation| $1,500. 00| | | |   | | 014| Total Expenses| $95,690. 00| | 015| Operating Profit| $148,218. 00| | 016| Taxes| $41,501. 04| | 017| Net Profit| $106,716. 96| | AutoRam a Drive N| | | Income and Expense Statement| | | Quarter Ending February 28, 2013| | | Income | | | | | | | | Acct Code| Item| Amount| | 001| Sales (1)| $277,760. 00| | 002| Discounts (2)| -$16,200. 00| | 03| Allowances (3)| -$6,900. 00| | 004| Cost of Goods Sold| -$83,328. 00| | | Gross Profit| $171,332. 00| | | (1) Dec:300, 440,720 Jan: 270,390, 640 Feb: 275, 420, 665| | (2) Discounts for club members and coupons| | (3) Allowances for special deals, unsatisfactory experience| | | | | Expenses| | | | | | | | Acct Code| | | | 005| Full Time Employee Wages| $26,640. 00| | 006| Part Time Employee Wages| $19,200. 00| | 007| Rent| $13,500. 00| | 008| Advertising and Promotion| $19,500. 00| | 009| Utilities| $3,900. 00| | 010| Insurance| $2,100. 00| | 011| Equipment | $8,000. 00| | 012| Equipment Upkeep| $1,350. 0| | 013| Depreciation| $1,500. 00| | 018| Dividend Payment- Owners| $27,000. 00| | 014| Total Expenses| $122,690. 00| | 015| Operating Profit| $48,642. 00| | 016| Taxes| $13,619 . 76| | 017| Net Profit| $35,022. 24| | | | | Risk Assessment Although potential risks are unwanted, it makes a business and its partners stronger to be fully aware of any risks associated within the market. However unlikely some events may seem, to have a strategy to overcome these forebodings will allow the business a greater chance of survival. In the fast food/dine-in industry, there are factors that are out of anyone’s control. Listed are possible risks that may be associated with AutoRama Drive N, and the industry as a whole: * Increasing food prices, such as beef, potatoes, etc. * In the restaurant industry, profit margins on food products is slowly shrinking, as prices for food increase because of feed prices, fertilizers, and demand continue to grow. * Economy continues in recession * The economy is slowly recovering from the drastic downturn it took over the past several years. Markets are slowly starting to recover, and businesses are slowly returning to before recession standards. Auto crowd does not convene as much as anticipated * With this being a drive-in style restaurant, and advertising mainly to the automotive crowd, the auto enthusiasts are a large proportion of the consumers AutoRama hopes to reach. If there is not enough support from the auto community, resources will have to be reallocated more towards the advertising and promotions to draw in the desired customer basis. * Location * Altho ugh planning and research went into the decision of location, if the location does not prove to be optimal, then advertising and promotions must change in order to bring in the desired crowd. Once the customers have experienced the unique atmosphere and food that AutoRama delivers, this will become less of a risk. * Appeal * AutoRama must appeal to the local customers in the surrounding area. Since this is a small startup business, the customer base is minimal, and during the first startup, it is crucial to the businesses success to get the name out there, and appeal to the local customer base. Through research and planning, these risks can be greatly minimized, some almost non-existent. Having a plan to deal with each of these areas is crucial all around for the businesses development and survival.

The Hungry Years essays

The Hungry Years essays Paradis, Adrian A. The Hungry Years. Philadelphia. 1967. There were few changes that could be seen; for the most part the revolution was quiet. Never before had so many people of the United States held in their hearts despair, panic and want. Yet out of the fear of the Depression came social reforms that have strengthened America and its people. The Depression was the worst economic decline ever in the United States history that spread to practically all of the industrialized world. It began in late 1929 and lasted for about ten years. There were many factors that played a role in causing the depression, but the main cause was the unequal distribution of wealth during the 1920s, and the wide stock market speculation that happened toward the end of the 1920s. These factors, along with others, caused the American economy to turn upside-down. The roaring twenties was a time that the United States prospered greatly. The nations total income rose from $74.3 billion in 1923 to $89 billion in 1929. However, the benefits of the prosperity of the 1920s were not shared evenly among all Americans, and the maldistribution of income between the rich and the middle class grew throughout the decade. Two major reasons for the gap between the rich and the working class were the increased manufacturing output throughout this period and because the federal government favored business, which included the wealthy who put their money into these businesses. The growing gap between the wealthy and the middle class made the United States economy unstable. For the economy to function properly, total demand must equal total supply. In an economy with such an unequal distribution of income, it wasnt always likely that the demand would always equal the supply. Basically what happened ...

Architect And Engineer Term Paper Example | Topics and Well Written Essays - 1000 words

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Economic Growth Rate of Malaysia After world recession the rates of growth were changed from last years the same as Malaysia (graphs bellow). Malaysia has been feeling the result of global economic decline, principally in the last quarter of 2008. Exports and investment had focused during the time that consequently caused real GDP growth to decelerate sharply to a marginal 0.1%.In the face of increasing global economic complexities, the Government had reported the second Stimulus package of RM60 billion in March 2009 in order to prevent the domestic economy from reducing and fall into a deep recession. Over 2009 and 2010, the package implemented that also help employment, private division investment and consumption as well as providing social safety net. In November 2008, the Government had announced the first stimulus package amounting to RM7.0 billion. The fiscal stimulus packages are to compliment expansionary monetary policy to help support domestic spending and overall economic growth. The Government recently r evised downward the countrys GDP predict for 2009 to between minus 5.0% and minus 4.0% from its earlier projection of minus 1.0% to 1.0%. The revision was made after first quarter 2009 GDP shrank a worse than expected 6.2%. This is the first decline since third quarter of 2001 (-0.4%). Whole the world was found a bad circumstances in recession and inflation, and this data demonstrated the responsibilities of Malaysia government for prevent its country in against of inflation and its affection on lifes quality. In short, The Malaysian economy recorded a moderation in 2008 affected by the sharp deterioration in global economy as the US sub-prime mortgage problems evolved into a full-blown global financial crisis. The deterioration in external demand had adversely affected the countrys export and investment performance, while slowing down spending on consumption. As an open economy, Malaysia is experiencing the stronger impact of global economic crisis this year and the countrys real GDP could also slip into recession after posting a moderate 4.6% growth last year. A number of monetary and fiscal policy measures have also been announced by the Government to help support the economy. While the fiscal stimulus involves high budgetary cost to the Government, and the fiscal deficit will significantly expand, the expansionary policy responses are necessary to help prevent the economy from sliding into a deeper downturn. However, the positive effects of these policy measures can only be achieved following their quick and effective implementation. Economic growth take places whenever people take resources and reorganize them in ways that are more valuable. A useful metaphor for production in an economy comes from the kitchen. To create valuable final products, we mix low-cost ingredients together according to a recipe. The cooking one can do is limited by the supply of ingredients, and most cooking in the economy produces undesirable side effects. If economic growth could be achieved only by doing more and more of the same kind of cooking, we would eventually run out of raw materials and suffer from unacceptable levels of pollution and nuisance. We learn from human history that, however, economic growth springs from better recipes, not just from more cooking. New recipes usually produce less unpleasant side effects and produce more economic value per unit of raw material. Every generation has perceived the limits to growth that limited resources and undesirable side effects would pose if no new recipes or ideas were discovered. Moreover, every generation has underestimated the potential for finding new recipes and ideas. We constantly fail to grasp how many ideas remain to be discovered. The difficulty is the same one we have with compounding: possibilities do not merely add up. In 1997, Malaysia suffered from a harsh blow by the Southeast Asian financial crisis, the exchange rate of Malaysian currency ringgit against the U.S. dollar has decreased 46%, the composite index of stock market fell more than half. In 1998, Malaysias economy first, started the negative growth (-7.5%) since last 13 years, after that unemployment and inflation rates increased. In September 1998, Malaysian Government adopted the expansionary monetary policy, then the introduction of selective capital and currency control calculates came out. The major content concentrated on the regulation of short-term foreign investment, the Ringgit Malaysia against the U.S. dollar exchange rate will be fixed at the level of 1:3.8, and then government announced the prohibition of offshore ringgit transactions. After that, Malaysia financial situation was being stabilized, the stock market had also been gradually recovered, and an annual economic average growth rate has remained above 8% since that y ear. In recent years, Malaysian saw the stable exchange rate of currency, restructuring of bank corporate debt, expanding demand of domestic and new export policies, the economy of Malaysia has maintained a rapid growth. Government had stressed some important implementations to fiscal deficit, for example, the abolition of a number of costly image projects, especially focusing on the construction and other basic industries such as agriculture. Government recommends the consuming and investing behaviours, so now the private sectors are as the countrys new economic growth pillars. At the same time, government encourages the development of tourism, education and achieves economic diversification. To increase the economic growth rate, first, must minimize the costs and absorb more investment. Now we can see there are many countries are competing with each other, they fight just because they want more investment, but this behavior may lower the standard, as well as reducing the variety of requirements. So, all of these are losses to us. Malaysia can do something to avoid this situation. For example, help Malaysian tourism to be revitalized. In addition, Malaysia government also does not want to lower the standards. Otherwise, they must further maintain a high standards and own brand. Malaysia government needs to have some of their own methods and measures, not just to say that they refuse all the recommendations from west, but in fact, they just need to achieve a balance. We may feel that the west measures depend on the transparency and accountability. However, the fact in Asian countries, this has been a weakness, they always say that there would be many stimulus packages, and the unnoticed part is not fully utilized or the part of measures we want from west for focusing on the accountability, which was mentioned above, while strengthening auditing the standards. By this way, Malaysia government can help the people, not by a number of external affairs of the harm and impact, these things are already not aware by them, and no longer their responsibility. If Malaysia attempts to achieve a faster economic growth rate according to the current global situation, I think, compare with the advantages obtained already, Malaysia citizens will burden more disadvantages once government makes this decision. For example, unemployment and economic growth are negative correlation, that is, economic growth rate rises, unemployment rate declines; on the contrary, economic growth rate declines, unemployment rate rises. On the other hand, inflation and economic growth is related so closely, it means that the high economic growth rate has generally been accompanied by a high rate of inflation. First, the rapid economic growth, will further stimulate the growth of investment, but also increase a substantial demand in aggregate, thus contributing to a increase in prices which leads to the inflation; if Malaysia government lower the speed too fast, although the prices may be stabilized for a while, but also will bring problemssupplies are reduced, and many companies will be in cut-off, semi cut-off state, even some workers will lose their livelihood security which also causes the social instability(this is already happened on Malaysia export industries a few years ago). Nevertheless, if the economy is growing too fast, obviously exceeded the scope of resources, which will cause a serious inflation. About the rising prices, especially the sharp rise in prices will affect the economy continues to grow rapidly. Because prices rise sharply is so harmful, the state will adopt austerity measures to curb inflation. The contraction speed will lead a sharp declining in economic growth rate or even sustaining a slow economic growth rate. Therefore, during the economic restructuring process of Malaysia, although her economy runs its own complexity and uncertainty, the relevant departments in government must implement the tasks, which are assigned by the citizens to maintain the economic stability of Malaysia.

Secret Life of Bees

1. Coming of age: A coming of age novel is a novel in which shows the transition of the protagonist from childhood to adulthood through a physical, mental, emotional, or spiritual journey. The Secret Life of Bees is a coming of age novel for Lily because she matures and loses her innocence. For example in chapter two Lily makes a mature decision to leave home because she finally realizes that how T. Ray is treating her is vile and un-fatherly. (Kidd 39-43). When Lily comes to the bee farm, she finds that there is goodness in the world. When she finds this goodness she grows up a little more and adds more experience to her somewhat small view of the world. 2. Literary Allusions: A literary allusion is something in the text that references to something that the audience would recognize. For example the book references Moses delivering God’s people out of Egypt, and the other uses that allusion to tie together how the bees are the one’s that delivered Lily away T. Ray. Lily says that the bees â€Å"were sent as a special plague for T. Ray. God saying, Let my daughter go, and maybe that’s exactly what they’d been, a plague that released me. † (Kidd 151). This allusion is tied to the plot because she is referencing the bees to the classic story of Moses, and also talks about how the bees were her escape from T. Ray. 3. The bees are important to the story because they are the ones who have appeared to guide Lily throughout the entire book. In the beginning of the book she traps a few bees in a jar but feels guilty about leaving them in a jar so she opens the jar to let them free, but the bees don’t leave right away, it takes them awhile to finally leave (Kidd 27-28). The bees continue to be a motif because they signify how each bee has a purpose, just like each character has a purpose. This is important to May’s death because if one bee leaves the hive things go crazy and so May was the bee that left and this left the entire hive in a fury (Kidd 192-214). The bees are also a motif in the title because in the beehive Lily has this big secret that she continues to keep from everyone and this is where the title The Secret Life of Bees has most likely came from. 4. The river is relevant to Lily’s coming of age because with this river Lily sees death and this probably reminds her of her mother’s death. Also Lily gets a more clear understanding of death because of the river taking the life of May. The river is also symbolic because the river makes up the stones that make the Wailing Wall and so Lily finds the sadness in the wall and finds out about May’s pain and sadness (Kidd 80-83). With this information Lily is able to grow up and figure out more about the world itself outside the beehive. 5. Setting: The setting is essential to the story because with the time period first of all if it took place in modern time Rosaleen wouldn’t have gone to prison, nor would those men have been aloud to beat her up without getting in trouble. Sadly this was a time when people treated black people poorly as if they were still slaves in a sense. Something else that would have been different is T. Ray wouldn’t have been able to treat Lily the way he had and this is essential to the plot because if T. Ray hadn’t gotten away with being an awful father than Lily probably wouldn’t have run away from home. The time period is important to how this story plays out for if it had been a different time period this story wouldn’t have happened. 6. 7. 8. Foil: In the story it is obvious in short period of time that June is quite different from her older sister August. While June is cold to people and shuts them out, especially Lily, August is calm, caring, motherly, and the queen bee. June is very protective of her self where August is outgoing and let’s people in no matter who they may be. For example June wants to essentially throw Lily out on the street because she wants to keep things easy, but August says that Lily needs to stay until she is ready to leave (Kidd 86-87). This is one of many times where August and June clash in personalities and this is quite important because it moves the plot along. Secret Life of Bees During the Civil Rights Movement there was a lot of hatred and violence between the black community and the white community all because of skin color. When Whitney Moore Young, Jr. states, â€Å"Together, blacks and whites can move our country beyond racism and create for the benefit of all of us an open society, one that assures freedom, justice, and full equality for all†, Whitney means that if all the hate is put aside, the community, even the entire country, can overcome anything. Racism can make or break a community or just a simple friendship.In The Secret Life of Bees, a novel by Sue Monk Kidd, worlds collide during the time of prejudice and racism. In the novel, a young girl tries to find herself within a black family, and learns more than she expected about herself, then she would anywhere else. She sees how even she, herself, has evidence of slight racism in her mind. When racism takes over of a society, it does not just change the mind of one person. It changes the mind of many, causing relationships and friendships between people to falter or grow.Racism can cause a dilemma with relationships between people and cause them to be at a thin line. When Lily and Zach are eating lunch after a day of work, Zach explains his dream job and what he plans to accomplish in the future. When Lily hears about it she cannot believe it. She has a sense of annoyance. Without even knowing it, she is being a bit of a racist when she states, â€Å"I’ve just never heard of a Negro lawyer, that’s all. You’ve got to hear of these things before you can imagine them† (Kidd 121).Lily does not realize she is putting Zach down by saying the statement above. Zach became defensive and stood up for himself, but surprisingly did not hold a grudge. It was more of him teaching Lily a lesson that the most famous and intelligent people do not get where they are by being unoriginal and uncreative. They get where they are by imagining what has never bee n seen before. Right around when Lily and Rosaleen first get there, Lily has a thought that suddenly seems to prove to her that she does have some prejudice in her and she is not as open-minded as she thought.Her thought after meeting August is, â€Å"Since I want to tell the whole truth, which means the worst parts, I thought they could be smart, but not as smart as me, me being white† (Kidd 78). Lily suddenly feels like she has learned a lesson about herself by meeting August and the Boatwright sisters. Until this point, she has understood racism as an act whites only committed towards color people. Nevertheless, Lily respects and feels devoted to August, and this respect and devotion begins to grow the relationship between August and Lily into something similar to a daughter-mother relationship.This only proves how racism can make or break a relationship, because you can either offend or learn from what you are doing and thinking. Racism does not just go one way and it nev er will. Everyone as different thoughts and everyone feels differently about certain things. It is a way of life almost. Lily discovers this once she begins living in the Boatwright house when June makes a statement, â€Å"But she’s white, August† (Kidd 87). When Lily overhears June make this comment, she becomes angry and thinks how absurd it is to dislike someone for their skin color.What Lily does not seem to realize right away is that it is the same thing when it comes to the discrimination white people have towards color people. This is an interesting moment in the novel because white people do not usually experience this type of discrimination and it confuses Lily at first but later realizes the reason June does not like her is because of the color of her skin and who she is. It only helps prove how racism can cause a relationship to never even be close to a relationship.The prejudice that goes around society also influences the way relationships are made and how they grow because society almost influences everything done and how it is done. An example of this is when Zach tells Lily, â€Å"Lily, I like you better than any girl I’ve ever known, but you have to understand, there are people who would kill boys like me for even looking at girls like you† (Kidd 135). Zach says this to Lily regarding any potential romantic relationship between them. This comment shows how unfair racism can be and is.Young love is typically carefree and easy and something you look forward to. However, as young teenagers, Lily and Zach have to think about the prejudices of the rest of the society because how dangerous it can get. Racism is not something that will ever really go away in this country or anywhere else as a matter of fact. It can break apart an entire nation just because of the way people think and look at things differently. Even though that is how things already are, when it comes to something so serious like racism though, there is a very thin line that people seem to cross a lot.It all just impacts the society and how it works because of a certain group of people see things a different way then it causes people to feel like what they do can be wrong if it is not approved of. People should just respect each other and let everyone be. It can really bring the nation or just a small community together and that moves the generation forward into something so much bigger and stronger. It is how Whitney Moore stated that if we can all learn to move forward as one, it can become an open society, full of all the wonderful things a society should be filled with.

Personal Leadership Vision Essay

Everything started to come together in the spring of 2013. I could see the light at the end of the tunnel. Graduation was only a few short months away. Okay, so maybe it was more like ten months, but it certainly didn’t seem like that long. My then boyfriend, now husband, and I moved into our first place together in March, and I got the Marketing and Sales Internship that set me up for the perfect job with the Houston SPCA. After graduating in December, I had a Bachelors of Science degree in Agriculture Leadership and Development with an emphasis in Animal Science. But I couldn’t just up and leave quite yet. I still had five months left at my internship. The Marketing and Sales Internship equipped me with so much more than I could have asked for. I built upon my relationship building strengths, and created a substantial network of peers, professors, and mentors. I was able to hone my communication skills, and how I interact with the public and potential customers. And finally, I was able to see interdepartmental communication and operations, also the interaction of one outside agency with another outside agency. This allowed me to see what worked and didn’t work in order to create ideas and plans for any future jobs I would have. After the five months had pasted, I put in my application to Houston SPCA. Ever since I saw an episode of animal cops, I knew this is what I wanted to do with my life. I have always wanted a career with purpose and I though why not join that with my love for animals. I absolutely love getting up and coming to work everyday. No day is ever the same, and so I am constantly learning and building my knowledge and skills. Also, by coming to work, I am able to fight injustice for those who can’t fight for themselves. Presently, I am in my dream job. I am the President of the Houston SPCA. I am able to be involved with every aspect of our organization. Everything from cruelty calls, to media and publications, and community outreach to shelter maintenance, I have my hand in. Now, I am not saying I am a Theory X kind of person, that is in everything because I like to dictate and watch over everyone. That is not a pleasant experience. I have my hand in everything because I love the job. It also allows me to stay connected with my staff and volunteers to make sure their needs are being met as well. Now have the title of President may sound glamorous, but I had to work my way up the chain of command just like everyone else. My first job at the shelter was as an animal behavior specialist. In this position, I not only helped rehabilitate our shelter animals, but I also did a great deal of socialization with our clients as well. I really liked to sit down and get to know a family before they adopted a pet. This allowed me to suggest the best possible animal match for the both the family and the animal to be adopted. If everyone left happy then I had done my job well. This is something I learned back in Marketing and Sales Internship. As the President of the Houston SPCA I can have some very strange, and sometimes inconvenient hours. But thankfully, I have a wonderful family that not only supports me, but they love my job as much as I do. My husband, the boyfriend I moved in with in March, and I have known each other since daycare days. I went to his mother’s daycare, we went to the same high school, and we worked and the same summer job. However, although I knew him and knew who he was, I didn’t really know him. Our friendship grew while we worked together, and our friends always whispered in our ears about the possibility of us taking our relationship to the next step, but neither of us was brave enough to say anything. That is until my first semester at Texas A&M. Don’t get me wrong; my first semester at school was great. I was away from home and at the school I wanted to be at, but something was missing. At first, I couldn’t pinpoint it, and ironically enough, I was talking to my husband about it. God finally got tired of waiting on us to admit how we really felt about each other, so he pushed a little harder. For some reason, I suddenly found the courage to tell my husband how I felt and ask if he felt the same. And, well he did, but it wasn’t all sunshine and rainbows after that. We both knew we had feelings for each other, but weren’t sure we wanted to risk our friendship and take things to next level. At this point, God didn’t just push us a little bit harder, He shoved. It was a defiant, I brought you two together for a reason, so stop fighting me, get your butts in gear, and let my plan unfold, kind of moment. And, I am so thankful each and everyday that God put this amazing man in my life. He helps balance me out. He is an honest, trustworthy, hardworking man that does anything and everything to provide for his family. Family, I have always been apart of a family, but its weird to actually say I have my own family now. Yes, that’s right; a husband, three kids, numerous pets all situated on a 15-acre ranch outside of Houston. Now, I am not saying I didn’t expect to have a family. I have always wanted to be a wife and a mother. It’s just weird the time has already come. But once again, God has blessed me. We chose to live on a ranch because both my husband and I have always wanted to live in a place with land and animals. As a girl, we had the land, but never any animals except for our family dogs, which were inside dogs. We wanted to be able to have animals, to plant gardens, and to just have room. We felt it was vital for our family to be able to separate from the hustle and bustle of the city, and just slow down. There is a downside to living on the ranch sometimes though. Because there is always something to do, and there are always mouths the feed, it is difficult to get away and take â€Å"vacations†. But, my philosophy is, if you love what you do, then it’s not work, and if you are not working, then who needs a vacation? I guess that it the key to it all. I finally stopped worrying about finding a job. I took a step back, and asked myself what I wanted from life. Did I simply want a paycheck, a means to an end, or did I want a career that fueled my passion? And when I finally decided to let it all go, and do something that made me happy, things fell into place. I am not saying it was easy; there were some bumps along the road. But I worked through them. With the support and encouragement of my family, I put my faith in God; I took action and turned my dream into a vision.